17 ott - Italia
Capslock
Company Overview CapsLock is a dynamic marketing company providing IT-enabled solutions for large North American partners. We specialize in scalable customer acquisition through data-driven marketing, creative production, and technology innovation. Our teams collaborate across Marketing, IT, Analytics, CRO, and Media Buying to build, test, and optimize high-performing funnels that help clients achieve predictable growth across industries such as Home Improvement, Health, Legal, and Insurance.
We're looking for a Senior Marketing Strategist who thinks like a strategist, creative person and optimizer—someone who understands customer behavior, identifies growth opportunities, and continuously improves marketing performance through experimentation. You'll be responsible for developing new funnels, conducting market and competitor research, generating hypotheses, managing A/B testing initiatives, and collaborating closely with Creative, Media Buying, Analytics, and IT teams to deliver measurable business results.
Success in this role means constantly asking "How can we improve conversion?" and using data to find the answer.
Conduct market, audience, and competitor research for new and existing clients.
Develop new landing page concepts and marketing funnels.
Plan and manage A/B testing roadmaps across multiple clients.
Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout the production process.
Review campaign performance and translate data into actionable insights.
Maintain and expand the company's CRO knowledge base and testing library.
Research new marketing trends, technologies, and customer acquisition strategies.
Ensure projects are delivered on time and meet quality standards.
AI & Experimentation Mindset
You actively use AI to improve research, productivity, and decision-making. Whether it's generating hypotheses, analyzing competitors, organizing knowledge, or accelerating content creation, you view AI as a strategic assistan
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