17 ott - Bardi
Sandoz
Job Description Summary
Sandoz is a global leader in generic and biosimilar medicines, committed to playing a leading role in driving access to medicines worldwide.
Italy has significant footprint in the Sandoz European and global network, being a leading supplier of generic and biosimilar medicines for the Italian society.
Role Purpose
Marketing Manager defines product strategy in agreement with local management, Global and Regional marketing department.
This role implements tactical plans/projects capitalizing collected insights from regional and global Launch Teams.
Job Description
Major Accountabilities
Develops brand strategy, promotional campaigns and tactical plans working closely with other functions (Sales Unit, Tender Team, Medical Affairs and Access team) within marketing budgets
Prepares content of Integrated commercial plans for on the market and in launch products.
Runs market research programs & market insights for responsible brand and monitors /anticipates market development.
Responsible for execution,
monitoring and analysis of the agreed tactical plans to ensure the growth of the brand(s)
Lead the cross-functional local/regional brand Team, incl.
coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Compliance with applicable policies, procedures, and other regulations.
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
Minimum Requirements:
Scientific, Economic, Engineering master's degree or similar
At least 5/7 years of experience in similar role
Previous experience in healthcare and pharmaceutical sectors
Italian and English fluency
Able to work in cross-function
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