17 ott - Modena
American International Industries
Job Title: Amazon Marketplace Analyst (SKU & Competitive Analysis)
Overview
We are seeking a detail-oriented Amazon Marketplace Analyst to support ongoing SKU-level analysis and competitive intelligence across our brand portfolio. This role will focus on evaluating product performance, identifying competitive opportunities, and recommending optimizations across listings, advertising, and pricing to improve rank, conversion, and revenue.
Key Responsibilities
SKU Performance Analysis
• Analyze individual SKU performance including sales trends, keyword rank, conversion rate, traffic, and Buy Box status.
• Identify underperforming SKUs and determine root causes impacting performance.
• Monitor category trends and changes in rank or demand.
Competitive Intelligence
• Conduct in-depth competitor analysis including pricing, promotions, ranking, monthly sales, ad spend, etc.
• Track competitor rank, review velocity, and new product launches within key categories.
• Identify opportunities to differentiate listings and improve competitive positioning.
Pricing & Promotion Insights
• Monitor pricing competitiveness across key SKUs and competitors.
• Identify opportunities for promotions, coupons, or pricing adjustments to improve rank and conversion.
Reporting & Insights
• Prepare clear reports summarizing SKU performance, competitive landscape, and actionable recommendations.
• Track the impact of implemented changes and measure performance improvements over time.
Qualifications
• Experience analyzing products within Amazon Seller Central or Vendor Central.
• Strong understanding of Amazon ranking factors, search algorithm fundamentals, and conversion optimization.
• Experience analyzing Sponsored Ads performance and campaign structure.
• Ability to interpret marketplace data and translate it into actionable recommendations.
• Strong analytical and problem-solving skills.
• High attention to detail and ability to work across large SKU catalogs.
Preferred Experience
• Expe
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