17 ott - Modena
Scale Army Careers
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
About Scale Army
This is a big boy job.
You will report directly to the CEO and sit on the leadership team.
We’re a staffing + AI services business serving B2B companies with 50–200 employees and $5M+ in revenue.
Nearly all our pipeline comes from paid media. You’ll lead the team responsible for managing that engine, which is why this role matters so much.
Our leadership team is incredibly fast and analytical. That should not intimidate you.
The Role
You are Scale Army’s marketing leader. Every part of marketing reports to you: paid media, creative, conversion, brand, content, and SEO.
You’ll build the team, set marketing strategy with the leadership team, and own the results. Those results are business outcomes, not platform metrics.
You’ll be accountable for marketing CAC, cost per MQL and SQL, cost per meeting held,
paid pipeline quality, organic traffic, rankings, and organic-sourced pipeline. We don’t measure you on CTR, CPM, or cheap lead volume.
What You’ll Own
• Paid Media: Manage the media buyer, whether agency or in-house, across Meta, Google, LinkedIn, and X. Oversee 2–3 product lines with approximately $80K/month in ad spend today.
• Conversion & Funnel Optimization: Own what paid traffic is sent to and how it converts, including offers, lead magnets, landing pages, forms, booking and show rates, and the testing roadmap behind them.
• Marketing & Sales Alignment: Bridge marketing and sales. Work with the sales team every week, gather feedback on lead quality and messaging, and turn it into improvements in targeting, offers, and creative.
• Sales Enablement: Help the sales team convert the meetings you generate by providing the messaging, content, and market insights they need.
• Lead Generation Strategy: Work w
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