Senior marketing manager – italy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8h3l05

PWe are looking for a Senior Marketing Manager to lead marketing planning, execution and performance for the Italian market, and to bring structure, financial discipline and leadership to the local team. /ppMarketing is a central Group function, and this role is its senior lead in Italy. Working within the Group marketing and commercial framework, you will turn Group brand strategy and channel priorities into a clear Italian marketing plan, manage approved budgets, and m easure marketing effectiveness using agreed commercial and brand performance indicators, including ROI and financial impact where measurable. You will work closely with Group Marketing, Brand Managers and Italian sales team, and make well-founded recommendations on where to focus locally. /ppYou will lead and develop the local marketing team, setting priorities, coaching team members and ensuring effective execution. This is a senior role for someone who is as comfortable with a budget model and ROI analysis as with a retailer launch plan, and who thrives in a collaborative, matrix organisation. /ph3Key Responsibilities /h3ulliDevelop and execute the Italian marketing plan based on agreed brand strategies, Group Marketing guidelines and Italian commercial objectives, working closely with Brand Management, GTM and local sales leadership. /liliManage approved marketing budgets, control costs, track ROI and recommend where to increase, shift or reduce investment. /liliLead the marketing elements of joint business plans with key retailers, in close collaboration with Sales, including launches, in-store activations and digital campaigns. /liliAdapt international concepts for Italy and work with agencies, influencers and media to deliver them. /liliMeasure performance,



report insights to Group and local leadership, and continuously improve what works. /liliGuide the local marketing team and be the link between Group Marketing, Brand Managers, Sales and other teams. /li /ulh3Qualifications /h3ulli8+ years of experience in marketing, trade marketing or brand marketing, ideally in beauty, cosmetics, FMCG, fashion or another consumer-focused industry. /liliProven ownership of a marketing budget, including planning, forecasting and cost control. /liliStrong commercial and financial acumen: comfortable with ROI analysis, marketing economics and the PL impact of marketing decisions. /liliExperience building joint business or marketing plans with retailers, and working with multiple brands or in a multi-market environment. /liliExperience leading, coaching or guiding team members, agencies or cross-functional project teams. /liliExcellent analytical skills, with advanced Excel; experience with BI or reporting tools is an advantage. /liliDegree in Marketing, Business, Economics or a related field; a Master's degree is a plus. /liliFluent Italian and English. /li /ulh3Who We're Looking For /h3ulliA strategic marketer who thinks in numbers and links every activity to sales, margin and brand growth. /liliA structured planner who sets clear priorities, builds solid processes and follows through.



/liliA confident decision-maker who can say no to low-return activities and explain why. /liliA leader who develops others and creates clarity for the team, while staying close enough to the work to step in when needed. /liliA strong communicator who builds trust with Brand Managers, Sales, Finance, retailers and agencies. /liliSomeone who stays calm and organised while managing several brands, partners and priorities at once. /liliA genuine interest in beauty, retail, consumer trends and digital marketing. /li /ulh3What We Offer /h3ulliA key marketing role in a growing international beauty company. /liliThe opportunity to work with exciting international beauty brands across Italy /liliA varied role combining brand building, retailer marketing, digital activities and local market execution. /liliClose collaboration with international retailers, Korean and Japanese beauty brands and marketing partners. /liliA dynamic and entrepreneurial working environment where you can take ownership and bring your ideas to life. /liliSupportive and collaborative international team. /liliOpportunities for professional growth and increasing responsibility. /liliEntrepreneurial culture encouraging initiative, accountability and independent thinking. /li /ulh3About us /h3pbOrien Trade is a fast-growing player in the beauty retail space, bringing leading K-beauty and J-beauty brands to market and building long-term partnerships with retailers, distributors, and e-commerce players across the region. We're an entrepreneurial organization where initiative is rewarded, and where our people are as much a part of our story as the brands we represent. /b /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8h3l05