Gucci Global Influencer Relations Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8h735y

GUCCI Global Influencer Relations ManagerSe pensa di essere il profilo ideale per la seguente opportunità, si candidi dopo aver letto la descrizione completa.As Global Influencer Relations Manager, you will lead Gucci's worldwide influencer and creator strategy, shaping collaborations that deepen cultural relevance and brand desirability.
You will work across Brand Image, Entertainment, PR, Marketing and regional teams to execute impactful organic and paid initiatives with top digital talents.
You'll identify emerging voices, negotiate partnerships, and integrate creators into key events and campaigns at scale.
This role offers a chance to influence Gucci's position in digital culture and fashion through innovative storytelling and performance-driven partnerships.Bonuses and Commissions: Annual Target Premio up to 15%Company canteenSupplementary health insuranceCompany welfare programDefine and lead Gucci's global influencer and creator engagement strategyBuild and manage a worldwide network of influencers, creators, and culture leadersIdentify emerging voices and communities shaping fashion, culture, and digital engagementDrive high-impact partnerships to boost desirability, relevance, and visibilityLead organic and paid partnerships, including negotiations and content usage rightsIntegrate creators into brand moments, campaigns, shows, launches and cultural initiativesDevelop creator collaborations and social-first storytellingSynchronize creator content with Gucci's editorial calendar and amplify across channelsCollaborate with Brand Image, Social, Entertainment, PR,



Marketing and regional teamsSupport regions to implement a consistent global influencer vision and guidelinesFoster long-term relationships with talents, agents and stakeholdersGuide gifting and advocacy programs to generate authentic engagementStay at the forefront of creator marketing, digital culture, and new platformsUtilize insights and performance data to optimize strategy and investmentsSet campaign KPIs and report on partnerships and gifting impactManage influencer marketing budgets and ensure ROIOversee external agencies and partners to ensure high-quality activationsLead and inspire a high-performing, creative team10+ years in influencer marketing, talent relations, communications or digital marketing, preferably in luxury/fashion/lifestyle/entertainmentProven track record in developing global influencer and creator strategiesStrong international xysqume network of creators and talent representativesDeep understanding of luxury consumers and digital cultureProven success managing high-profile partnerships and global campaignsStrategic thinking with a commercial, performance-driven mindsetExcellent relationship-building, negotiation and stakeholder managementLeadership experience with teams and agenciesStrong analytical skills with ability to translate insights into actionKnowledge of global and Chinese social platforms (Instagram, TikTok, YouTube, Weibo, RED, Douyin)Fluent English; additional languages a plusEqual Opportunity EmployerAs Global Influencer Relations Manager, you will lead Gucci's worldwide influencer and creator strategy, shaping collaborations that deepen ...#J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8h735y