Intern, Activation Digital Planning
Pubblicato il 17-10-2026 - WPP in Milano
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. We are seeking a curious and dynamic Intern to join a dedicated client team within our digital unit. This role offers an exceptional opportunity to acquire a thorough understanding of Digital Media Planning, encompassing strategic development, campaign control, and management of advertising campaigns for our most important clients. You will gain hands‑on experience, directly contributing to projects that deliver measurable client success in the evolving digital landscape.
Activities * Contribute to the digital planning process, including managing campaign calendars, assisting with digital platform selection, data entry, verifying information with partners, and gathering essential market and audience research. * Actively support the digital team in campaign management, monitoring performance, and conducting initial analysis to ensure optimal delivery and identify opportunities for optimization. * Prepare comprehensive quantitative and qualitative performance reports for digital campaigns, assisting in the interpretation of data trends to inform strategic adjustments for internal and client review. * Collaborate closely with Digital Planners to analyze campaign results, derive actionable insights, and contribute to formulating data‑driven recommendations for future digital media strategies. Skills and Experience * Currently pursuing or recently completed a Bachelor's degree in Economics,