Digital Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8h9veq

NABA is currently seeking motivated individuals for the role of Digital Marketing Specialist. Reporting directly to the Digital Marketing Acquisition & Performance Manager, the specialist will support the execution, optimization, and continuous improvement of NABA's digital acquisition activities across international markets. Responsibilities * Execute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant digital platforms. * Manage campaign implementation, audience creation, creative uploads, tracking validation, and quality assurance. * Monitor campaign performance, budgets, funnel KPIs, and business metrics, translating performance data into actionable insights to improve acquisition efficiency, lead quality, and overall campaign effectiveness. * Support the execution of A/B tests across campaigns, audiences, creatives, and landing pages. * Prepare recurring performance reports and dashboards using GA4, Looker Studio, and other analytics tools. * Collaborate cross‑functionally with CRM, Enrollment, Content,



and SEO & Tech teams to support integrated acquisition initiatives and improve the prospective student journey. * Coordinate operational activities with external media agencies, ensuring timely execution and quality standards. * Support the implementation of tracking solutions, conversion measurement, and attribution models, ensuring data quality across digital platforms. * Support email marketing (DEM) activities by creating email templates using marketing automation platforms, with basic HTML customization when required. * Create, publish, and optimize landing pages and web content using CMS platforms, ensuring alignment with campaign objectives, brand guidelines, and conversion best practices. * Drive Conversion Rate Optimization (CRO) initiatives across landing pages and acquisition funnels through experimentation and data‑driven optimization. * Continuously explore new digital advertising feature

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8h9veq