Product Competitiveness Specialist
Pubblicato il 17-10-2026 - Alpitronic in Bolzano
YOUR RESPONSIBILITIES
- Actively monitor the competitive landscape, including hardware, software, user experience, connectivity, and service ecosystem analysis, while building and maintaining a competitive benchmarking database
- Identify competitive differentiators and gaps compared to Alpitronic products, providing the Product Marketing team with relevant insights to support new features and product development
- With the support of Product Management, prepare and maintain benchmarking materials and battle cards for the Sales team, helping to strengthen and disseminate knowledge of Alpitronic’s key USPs
- Leverage technical teams and laboratory resources to propose and coordinate competitor product teardowns, benchmarking product architecture, key components and suppliers, cost drivers, design choices, serviceability, maintainability, and user experience
- Generate periodic competitive and technology assessment reports, providing recommendations for product roadmap prioritization and strategic investment decisions
- Actively support the Intellectual Property team by providing market and technical insights, as well as competitive intelligence inputs to support patentability and freedom-to-operate assessments
- Contribute to the Corporate Strategy process by providing relevant competitive insights to identify best practices, risks, and opportunities at the product level
YOUR QUALIFICATIONS & SKILLS
- Degree in Electronics, Electrical, or Management Engineering
- Several years of experience in Competitive Intelligence and Product Teardown methodologies
- Strong experience in the charging infrastructure industry; experience in patent and IP landscape assessment is a plus
- High degree of initiative, strong execution skills, and a results-oriented working style
- Analytical and strategic thinking, with strong data-driven decision-making skills
- Fundamental knowledge of Product Management and Project Management
- Excellent knowledge of English, German and/or Italian a