Head of Product
Pubblicato il 17-10-2026 - The Football Factory in Italia
About The Football Factory The Football Factory (TFF) is building a new model for football: an integrated ecosystem where football, sustainable real estate and technology work together, so that the value and success of a club are no longer driven by sporting results alone.
TFF Tech is the technology business of the group. It develops technology for the wider TFF ecosystem and for external clubs and academies worldwide.
TFF Tech operates on top of FCOS, TFF’s Football Club Operating System, which connects sport, data and the destination into one ecosystem.
The commercial product layer is built around two products:
ClubNAV — B2B A 360° club-management platform covering sporting, operational, talent, medical, scouting and business workflows.
EDO — B2C A consumer-facing AI interface connecting players, families, fans and communities to the club and, over time, to the wider Football Citadel.
On top of the operational core, TFF Tech is developing six product capabilities:
- Football Intelligence — AI-driven scouting, player valuation and performance intelligence.
- Audience & Fan Intelligence — first-party identity, engagement and fan/community data.
- AI Content & Communication — automated, data-driven content and media workflows.
- Monetization & Sponsorship — commerce, sponsorship intelligence and new revenue opportunities.
- Club Copilot — agentic AI for club staff, management, players and families.
- Destination & Community — the digital layer connecting the club to the wider destination and ecosystem.
Our product strategy is phased: launch on a proven operational core, build proprietary AI capabilities on top, and progressively internalise the product and technology stack.
The Role
As Head of Product, you will own the productisation of TFF Tech: turning strategy, market needs and technology capabilities into products that clubs adopt, use every day, pay for and expand over time.
You will sit at the intersection of football, technology and commercial value.
Reporting to the CEO, you will work closely with the CTO, Chief AI Strategist, Chief AI Scientist, Sales, Marketing and external technology partners to turn TFF’s product vision into a focused, commercially viable and scalable roadmap.
This is a 0→1 leadership role. You will not inherit a mature product organisation. You will help build the product discipline, operating model and team that will take TFF Tech from first pilots to a scalable international SaaS business.
Our own clubs will be your first users and testing ground. The product must work in real football environments before we ask the market to pay for it.
Key responsibilities
Product strategy & roadmap
Translate TFF Tech’s strategic vision into a clear product strategy, roadmap and release plan across ClubNAV and EDO.
Work closely with the Chief AI Strategist to translate strategic priorities into an executable product roadmap.
Prioritise initiatives based on customer value, revenue potential, adoption, strategic differentiation, technical feasibility and data dependency.
Define a clear Now / Next / Later sequence across the six product capabilities.
Protect the platform from uncontrolled feature proliferation and one-off custom development.
Shape product propositions for different customer segments, from grassroots and academies to professional clubs.
Product discovery & customer insight
Spend significant time with clubs, coaches, scouts, analysts,
executives, families and other users to understand real problems and validate opportunities.
Translate business problems into clear product requirements, user stories, workflows and acceptance criteria.
Build a continuous feedback loop from live club usage into the roadmap.
Distinguish scalable product opportunities from customer-specific requests.
Use TFF’s own clubs as live laboratories and reference environments.
Product development & delivery
Lead the end-to-end product lifecycle from discovery and validation through development, launch and iteration.
Work with engineering, AI/ML and external development partners to deliver products to a high standard.
Define the product quality bar and the criteria for when a capability is ready to sell.
Establish a disciplined product operating rhythm across discovery, prioritisation, delivery and release.
Ensure a clear distinction between live product, pilot capabilities and roadmap.
The role is specifically designed to prevent the failure mode identified in TFF’s operating model: turning customer requests directly into bespoke software rather than scalable product. TFF_Tech_Organisation_VFINAL_EG.pptx
AI & Agentic Product
Turn AI capabilities into useful, repeatable product experiences rather than technology demonstrations.
Work with TFF’s AI leadership to integrate machine learning, generative AI and agentic workflows into the platform.
Define where AI belongs in the core product, where it should be monetised through consumption and where it remains a future capability.
Help evolve TFF from AI-assisted workflows toward agentic execution across club and destination use cases.
Ensure AI capabilities are designed around real workflows, measurable outcomes and user adoption.
Commercial product & monetisation
Work closely with Sales and Marketing on positioning, packaging and commercialisation of the product.
Shape product monetisation across subscription, add-ons, AI credits/consumption, B2C, membership and commerce. TFF_Tech_Product_Roadmap_Guide.docx
Define and monitor product KPIs including activation, adoption, engagement, usage, retention, expansion and revenue contribution.
Identify opportunities for product-led expansion within existing customers.
Ensure product decisions are informed by willingness-to-pay, not only user desirability.
Technology, platform & data
Work closely with the CTO on architecture, integrations, APIs, infrastructure, security and scalability where product requirements depend on the underlying technology.
Ensure product decisions support a modular platform rather than isolated point solutions.
Protect the strategic value of TFF’s first-party data and proprietary AI layer.
Manage the product relationship with external technology partners, ensuring they accelerate TFF’s roadmap without creating unnecessary long-term dependency.
Help define the path from partner-enabled capabilities toward progressively higher levels of TFF ownership.
Team & leadership
Build and lead the product organisation as TFF Tech scales.
Establish product processes, standards, rituals and documentation from the ground up.
Recruit and develop product talent as the business grows.
Build a culture of customer discovery, evidence-based prioritisation and commercial accountability.
What success looks like in the first 12 months
TFF Tech has the foundations of a scalable product organisation:
products customers actively use and pay for;
a roadmap linked to commercial outcomes;
clear product KPIs;
a disciplined discovery-to-release process;
a prioritised AI and agentic roadmap;
a product team capable of supporting international growth.
Who you are
Experience
8+ years in product management, product development or product leadership, including significant experience owning a product or product line end-to-end.
Proven track record of taking a SaaS, data or AI-enabled product from early stage through commercial launch and growth.
Strong 0→1 experience is highly preferred.
Experience working closely with engineering, data science and commercial teams.
Experience managing external technology or development partners.
International / multi-market experience is a strong plus.
Experience in sports tech, football, sports media, consumer technology or vertical SaaS is highly valued.
Skills
Strong product judgement: you know what to build, what not to build and what to postpone.
Strong discovery, prioritisation, roadmapping and agile delivery discipline.
Commercial mindset: you think in terms of adoption, retention, usage, revenue and customer value, not features.
Comfortable with SaaS monetisation and usage-based pricing.
Strong understanding of AI product development, generative AI and emerging agentic patterns.
Able to work fluently with engineers, AI specialists, sales teams, senior executives and football professionals.
Excellent communication, influencing and leadership skills.
Fluent English; Italian, Portuguese or Spanish are a plus.
Mindset
Entrepreneurial and comfortable operating with incomplete information and limited structure.
Hands-on and willing to work directly with customers and delivery teams.
Product-first: solving the right problem matters more than shipping more features.
Commercially accountable and comfortable making difficult prioritisation decisions.
Comfortable saying no.
Passionate about football and the potential of technology to change how clubs operate.
What we offer A founding leadership role in the TFF Tech The opportunity to shape a new football technology category from the ground up.
Real clubs as your first users, testing ground and reference environment.
The opportunity to work across football, AI, SaaS, consumer technology and real estate.
A senior international team spanning football, technology, finance and real estate.
Significant influence over product strategy, culture and team building.
- Compensation in two phases: until the closing of the first institutional funding round, the role is remunerated through equity in the group, in line with the wider leadership team; after a successful funding round, the role moves to a market-standard salary while the equity is retained.
How to apply
Send your CV and a short note to (email hidden), covering:
- One product you built that you are particularly proud of.
- The hardest product decision you have made — and why.
- What you would do in your first 90 days at TFF Tech.