MICE Manager – Destination Marketing
Pubblicato il 17-10-2026 - AVIAREPS India in Firenze
TEMPO PIENO
MICE Manager – Destination Marketing & Business Events
MILAN, ITALY
AVIAREPS has over 30 years experience providing professional passenger GSA services and tourism marketing to clients around the globe. As the world’s leading GSA and Tourism representation organization with more than 75 offices in over 70 countries, AVIAREPS represents airlines as well as destinations, hotels, attractions, airports, cars, trains, cruise lines, retailers and import/export organizations, and offers a full suite of B2B and B2C services which includes sales & reservations, marketing, digital, and PR programs.
The MICE Manager will be responsible for developing and promoting the destination within the Meetings, Incentives, Conferences and Events segment, with the objective of strengthening its positioning in the local market and generating qualified business opportunities.
The role combines destination marketing, business development, industry networking and project coordination, with a strong focus on building relationships with corporate clients, incentive houses, event agencies, PCOs, DMCs,
TMCs and other relevant MICE stakeholders.
The ideal candidate will be commercially minded, proactive and relationship-driven, with a solid understanding of the business events industry and the ability to translate destination assets into concrete sales opportunities.
Key Responsibilities
- Develop and implement the destination’s MICE action plan in the local market, in line with the client’s strategic objectives.
- Identify, qualify and generate new leads and business opportunities for meetings, incentives, conferences, corporate events and group travel.
- Build and maintain strong relationships with MICE agencies, incentive houses, corporate travel planners, PCOs, TMCs, event agencies and key industry stakeholders.
- Present and promote the destination’s MICE offering, including venues, hotels, convention facilities, incentive experiences, cultural assets and local DMC services.
- Organ