Director Brand Planning
Pubblicato il 18-10-2026 - Global Sports Jobs in Perugia
About the Role
The Director Brand-Planning & Operations Europe leads the planning, operational excellence, and business governance agenda across Marketing and Merchandising for Europe. The role translates global strategies into actionable regional plans and ensures alignment across Marketing, Merchandising, Sales, Retail, eCommerce, Clusters, Finance, SCM, and D&T.; By driving integrated planning processes, operational efficiency, and data-driven decision-making, the position enables strong execution of commercial and brand priorities across the region. The director also leads a team of planning and operations professionals and drives process optimisation, resource allocation, and cross-functional collaboration to support sustainable business growth.
Key Responsibilities
- Lead the annual and seasonal planning processes across Marketing and Merchandising in Europe.
- Act as the central point of contact for driving the Europe Go-to-Market process across Merchandising, Marketing, and Key Account/Sales, ensuring readiness and alignment across key Go-to-Market milestones,
seasonal launches, and commercial initiatives.
- Drive cross-functional alignment across Marketing and Merchandising, and orchestrate alignment within Europe Brand and with Sales, Retail, eCommerce, Finance, SCM, and D&T.;
- Translate global strategies, priorities, and business objectives into regional execution plans and operational frameworks.
- Serve as the point of contact for eCommerce in the buying and ranging process, orchestrating Merchandising teams across business units to deliver a horizontal range to eCommerce.
- Provide and co-develop range guidance, range frameworks, and targets based on global strategies.
- Act as the go-to contact for Cluster Marketing leads on process and budget questions, and own the One Europe Brand Calendar as the basis for the budget process and budget decisions.
- Drive and own the One Europe Marketing Budget in close collaboration with the Senior Director and Finan