Digital Marketing Execution Manager
Pubblicato il 18-10-2026 - Novartis in Arezzo
Salary Range: 44.100,00 € - 81.900,00 €
Job Description SummaryThe Digital Marketing Execution Manager ensures consistent digital visibility and engagement for selected products within the Commercial Portfolio, in line with the Commercial Portfolio strategy. The role executes light touch digital engagement using approved channels and platforms, ensuring content remains relevant, compliant, and up to date. It manages digital content and channels in alignment with regulatory and safety requirements. The position collaborates with Execution Excellence for guidance and technology enablement, particularly on content availability and omnichannel utilization. It works closely with cross functional teams to support efficient, compliant digital execution that strengthens overall portfolio performance.
Job DescriptionKey responsibilities
- Develop recommendation for omnichannel digital engagement plans and execute agreed plans within approved Commercial Portfolio strategy and priority, ensuring high-quality, timely, and execution-ready digital journey plans.
- Analyze customer insights,
engagement data, and channel performance to identify opportunities and drive measurable improvements in digital engagement performance.
- Manage the digital content lifecycle, ensuring accurate, timely, and compliant content updates across all approved channels.
- Recommend, create orcoordinate the development and deployment of promotional and non-promotional digital content within portfolio strategy, maintaining strong asset visibility and consistent customer experience.
- Monitor engagement metrics, content effectiveness, and customer journeys to deliver continuous optimization and improved digital customer experiences.
- Maintain digital channel readiness, content availability, and deployment schedules, ensuring reliable platform readiness and activation effectiveness.
- Drive compliance and governance, all digital activities, ensuring efficient, audit-ready, and compliant digital activatio