Trade Marketing Specialist

18 ott - Piemonte
Luigi Lavazza

Department: Business Development & Services Dept
Location: IT, IT
Description
We are looking for a Trade Marketing Specialist to support the development and execution of commercial strategies across International Markets. In this role, you will act as a key link between Marketing and Sales, turning market and commercial data into actionable insights, supporting business planning and helping identify opportunities to drive growth and profitability across channels.
What you'll do:
- Analyze market, category, competitor and channel performance data to identify opportunities and support decision-making
- Monitor KPIs and dashboards to track commercial performance and measure the effectiveness of key initiatives
- Prepare reports and presentations for management, translating complex data into clear and actionable recommendations
- Support Sales in commercial discussions with distributors by providing insights, analyses and tools
- Evaluate promotional activities and identify opportunities to improve effectiveness and return on investment
- Work on revenue management activities,



focusing on promotions, pricing guidelines and performance tracking
- Contribute to annual planning processes, business reviews and strategic commercial projects
- Collaborate with Sales, Marketing and other cross-functional teams to support the execution of commercial strategies

Previous experience in analytical, commercial or strategic roles, ideally in dynamic and international environments
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
- Solid understanding of pricing, promotions, profitability and commercial dynamics
- Advanced Excel and PowerPoint skills; knowledge of BI and market-data tools is a plus
- Strong communication and stakeholder-management capabilities, with a collaborative mindset
- Commercial mindset, attention to detail and a proactive, results-oriented approach
- Familiarity with AI tools and curiosity to leverage

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