Product Marketing Manager
Pubblicato il 18-10-2026 - Allegro MicroSystems in Lombardia
The Allegro team is united by a clear purpose - advancing technologies that make the world safer, more efficient, and more sustainable. With over 30 years of experience in semiconductor innovation, we bring that purpose to life across every part of the business - from breakthrough product development and customer success to how we show up for each other and the communities we serve.
Opportunity
We are seeking an energetic, commercially minded, and technically proficient Product Marketing Manager to join our High Performance Power team reporting directly to the Business Line Director. In this pivotal role, you will act as the bridge between market demand, technology innovation, and business execution. You will drive both inbound product definition (understanding customer pain points, market trends, and defining next-generation ICs) and outbound marketing execution (go-to-market strategies, product launches, collateral generation, pricing, and revenue growth). You will work closely with IC Design, Applications Engineering, System Architecture, Global Sales, and key OEM/Tier-1 customers worldwide.
What You'll Do
Product Strategy & Roadmap Definition (Inbound Marketing)
- Collaborate with the Business Line Director, Lead Architects, and Systems Engineering to define the multi-year product roadmap for high-performance power solutions (e.g., Power Management ICs, DC-DC regulators, and Application Specific power products).
- Conduct voice-of-customer (VOC) interviews with key automotive, industrial, and data center customers to capture explicit technical and commercial requirements.
- Translate customer pain points into actionable Market Requirement Documents (MRD) and Product Requirement Documents (PRD) with clear feature prioritization and value propositions.
- Perform comprehensive competitive analysis, benchmarking, and teardowns to maintain an enduring competitive advantage.
Go-to-Market & New Product Introductions (Outbound Marketing)
- Lead end-to-end New Product Introduction (NPI) launch plans to ensure commercial readiness upon tape-out and silicon release.
- Partner with Technical Marketing and MarCom to generate compelling technical collateral, including product briefs, datasheets, white papers, application notes, selector guides, and customer-facing pitch decks.
- Define and roll out evaluation kits, reference designs, and software/GUI collateral in coordination with Applications Engineering to accelerate customer design-in cycles.
- Deliver technical and commercial training to Allegro’s direct sales teams, Field Applications Engineers (FAEs), and global distribution partners.
Business Development & Revenue Growth
- Drive design-win momentum and pipeline health by actively tracking key customer opportunities through Allegro’s CRM.
- Formulate and manage value-based pricing strategies, gross margin targets, and quote escalations across volume tiers and geographical regions.
- Participate directly in strategic customer engagements, technical deep-dives, and contract negotiations alongside regional sales teams.
- Develop five-year revenue, unit volume, and Average Selling Price (ASP) forecasts to feed into manufacturing operations and financial planning.
Cross-Functional Execution
- Serve as the commercial champion across product phase-gate reviews from concept through mass production.
- Work in lockstep with Supply Chain, Operations, and Quality teams to manage product lifecycle decisions, lead-time expectations, capacity planning, and product change notifications (PCNs).
Who You Are
- Master’s degree in Electrical Engineering (MSEE) or an MBA.
- 4 to 8 years of relevant experience in product marketing, applications engineering, technical marketing, or systems engineering within the semiconductor industry.
- Strong foundational understanding of analog and mixed-signal semiconductors, power management ICs, gate drivers, or motor control topologies.
- Solid grasp of semiconductor business models, pricing strategies, market sizing (TAM/SAM/SOM), and design-in/design-win sales lifecycles.
- Demonstrated track record of successfully bringing new IC products from concept phase through volume commercial ramp.
- Outstanding verbal, written, and presentation skills; comfortable presenting to C-level customer executives as well as engineering design teams.
- Proven ability to influence cross-functional teams without direct authority in a matrixed global organization.
- Capable of domestic and international travel (approx. 15-25%) to customer sites, industry conferences, and design centers.
Why Allegro?
Join Allegro and become part of a team where your contributions truly matter. We foster a culture of Real Innovation, empowering you to push boundaries, develop cutting-edge solutions, and drive continuous improvement. Your work will create a Real Impact by solving complex real-world challenges that fuel our success and shape the future of technology. You’ll experience Real Connection, collaborating with talented colleagues around the globe in an environment built on trust, respect, and a shared purpose. Join us—and help build what’s next.
Allegro MicroSystems (NASDAQ: ALGM) is a global leader in sensing and power semiconductor solutions, committed to driving e-mobility, clean energy, automation, and robotics forward. Through Real Innovation, we’re developing intelligent technologies that move the world toward a safer, more sustainable, and autonomous future. Our acquisition of Crocus Technology further strengthens our leadership in magnetic sensing, bringing cutting-edge TMR technology to our world-class portfolio. At Allegro, your work creates Real Impact. Our advanced magnetic position and current sensors, power management ICs, brushless motor drivers, and LED lighting drivers are at the heart of critical systems worldwide. From extending the range of electric vehicles and enabling smarter factories to powering efficient data centers and enhancing autonomous driving, our solutions touch lives every day. If you’re driving a car, using cloud services, or receiving a package, you’re interacting with Allegro's technology in action. We believe in Real Connection. With a diverse team of over 4,400 employees across 17 countries and headquartered in Manchester, NH (USA), Allegro fosters a truly global and collaborative environment. Our engineering, manufacturing, and support teams worldwide are united by a shared mission, working together with trust, respect, and purpose. We encourage you to think differently, take informed risks, and build what’s next. Our dedication to pioneering solutions is reflected in our extensive portfolio of over 1,400 worldwide patents. Allegro is not just building technology; we're building careers where your contributions matter, your growth is valued, and you can make a lasting difference. Our unwavering commitment to excellence is underscored by our IATF16949:2016 and ISO14001:2015 certifications and the quality awards we've received globally. Join us and help shape the future – where your innovation, impact, and connection will drive what's next!
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