Category & Shopper Marketing OOH

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8htjpd

Overview
In this role, you will translate shopper data into actionable strategies across Out of Home channels, shaping category growth and customer development. You will collaborate with cross-functional teams to unlock insights that improve the consumer experience and commercial performance. You will guide OOH activation standards, assortment initiatives, and innovative POS experiences, with a strong emphasis on data-driven decision making. This position offers global exposure in a dynamic, international environment with meaningful impact on category development.

Retribuzione / Benefits
- Base salary 43,249 EUR (minimum for the level)
- Annual variable component with target up to 5% of base salary
- Career benefits described as 'Careers with caring built in'
- Benefits overview available via company site

Responsabilità
- Build understanding of shopper motivations and purchasing drivers across indirect and direct channels (bars, restaurants, hotels, wholesalers, travel retail)
- Analyze market data to identify channel- and customer-specific growth opportunities




- Define guidelines and activation standards for retail mix elements in OOH, including POS materials and displays
- Contribute to assortment development and support Nutella Recipe projects for OOH channels
- Develop innovative point-of-sale experiences and explore new category management and merchandising approaches
- Support customer development strategies and expand category knowledge in established and emerging OOH opportunities
- Design and execute research plans on shopper behavior, decision-making, and channel dynamics
- Facilitate data collection, analysis, and sharing for Category Management projects
- Translate complex analyses into clear, actionable insights for Sales and stakeholders
- Enhance data knowledge across the organization to support decision making

Requisiti fondamentali
- Master in Economics or related field (as stated)
- professional experience in Marketing or Trade & Shopper Marketi

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8htjpd