Head of Growth Marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8hud3u

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Growth Marketing based in Italy.

The Head of Growth Marketing will lead customer acquisition, retention, and reactivation strategies for a digital storefront offering in-game currencies and digital goods across Africa and the Middle East. This hands-on leadership role combines strategic ownership of paid acquisition budgets with the development of high-impact CRM and lifecycle marketing programs. You will oversee performance across multiple channels, optimize customer acquisition costs and returns, and drive sustainable revenue growth through data-informed decisions. Working closely with Product, Data, creative specialists, and market teams, you will turn commercial priorities into effective campaigns and measurable results. You will also build and develop a high-performing team while establishing a culture of continuous experimentation and creative optimization.



This is an exciting opportunity for a commercially minded growth leader who thrives in a fast-paced, remote-first environment and enjoys balancing strategic direction with hands-on execution.

Accountabilities
- Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against customer acquisition cost (CAC), return on ad spend (ROAS), and payback targets.
- Develop and execute comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross-selling, win-back campaigns, and re-engagement.
- Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve customer engagement, retention, and lifetime value.
- Lead app store optimization initiatives and improve conversion rates from storefront visits to first purchases.
- Allocate and continuously optimize marketing budgets across channels, markets, and game title

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8hud3u