Social & Editorial Content Strategist
Pubblicato il 18-10-2026 - Technogym in Cesena
Overview
As a Social & Editorial Content Strategist at Technogym, you translate exercise science and wellness trends into engaging, science-backed social content. You'll partner with Marketing, Scientific, and Sport Performance teams to craft native, high-performing formats for LinkedIn, Instagram, and emerging channels. You shape recurring editorial franchises and guide visual storytelling to elevate brand authority.
This role offers a chance to scale our editorial engine and impact global wellness conversations.
Retribuzione / Benefits
- salary range 50,000–80,000 EUR (gross)
- growth and wellbeing culture
- equal opportunities employer
Responsabilità
- Editorial trend scouting and concepting to bridge science and culture
- Create science-backed infotainment across formats (carousels, thought leadership, infographics, short-form video)
- Format and platform execution for Instagram and LinkedIn with native English writing
- Develop and test recurring editorial franchises (science breakdowns, longevity hacks, myth-busting, behind-the-design)
- Collaborate with social, content,
PR teams and agency to produce brand-consistent assets
- Editorial calendar management: plan and deliver weekly ready-to-publish content
- Monitor performance and audience sentiment to optimize hooks, pacing, and distribution strategies
Requisiti fondamentali
- 3+ years in social content strategy, editorial lead, or copywriting in wellness/fitness/health media
- Fluent English writing with distinct, credible voice balancing science and aspirational tone
- Proven ability to grow engaged audiences on Instagram and LinkedIn
- Interest in wellness science, longevity, mental wellbeing, and connected fitness tech
- Autonomous and agile with strong project management from brief to delivery
- strong writing and editorial taste
- cross-functional collaboration
- proactive and autonomous work style
- Instagram carousels and visual edutainment
- LinkedIn B2B/content leadership
- short-form video concepts