Social & Editorial Content Strategist

18 ott - Cesena
Technogym

Overview As a Social & Editorial Content Strategist at Technogym, you translate exercise science and wellness trends into engaging, science-backed social content. You'll partner with Marketing, Scientific, and Sport Performance teams to craft native, high-performing formats for LinkedIn, Instagram, and emerging channels. You shape recurring editorial franchises and guide visual storytelling to elevate brand authority.

Retribuzione / Benefits Create science-backed infotainment across formats (carousels, thought leadership, infographics, short-form video) Format and platform execution for Instagram and LinkedIn with native English writing Develop and test recurring editorial franchises (science breakdowns, longevity hacks, myth-busting, behind-the-design) Collaborate with social, content,



PR teams and agency to produce brand-consistent assets Editorial calendar management: plan and deliver weekly ready-to-publish content 3+ years in social content strategy, editorial lead, or copywriting in wellness/fitness/health media ~ Fluent English writing with distinct, credible voice balancing science and aspirational tone ~ Proven ability to grow engaged audiences on Instagram and LinkedIn ~ Autonomous and agile with strong project management from brief to delivery ~ strong writing and editorial taste ~ cross-functional collaboration ~ Instagram carousels and visual edutainment ~ short-form video concepts

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