Head ofC Growth

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8i1e8d

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of B2C Growth based in Italy.

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As Head of B2C Growth, you will own the full B2C growth engine, from acquisition and activation through retention, reactivation, and lifetime value. You will develop multichannel strategies across search, paid social, email, push, web, and app, with a strong focus on making the app the primary user channel. A key part of the role is connecting early-stage real estate research with high-intent property searches and agent engagement. You will own the growth budget, guide paid media specialists, and use data to make clear investment decisions across markets and channels. The role combines strategic ownership with hands-on execution, experimentation, and close collaboration with Product and Marketing teams.



You will also help build the growth infrastructure and playbooks needed to test in 2027 and scale significantly in 2028.
Accountabilities:
- Define and execute the B2C growth strategy across channels, markets, user segments, and budgets, using performance data to guide investment decisions.
- Build and optimize multichannel acquisition programs, testing new channels and scaling successful initiatives while tracking CPL, CAC, payback, and other key metrics.
- Create a stronger connection between educational research content and high-intent property searches, helping users progress from initial research to listings and agent contact.
- Make the mobile app a core growth channel by driving installs, adoption, engagement, retention, and migration from web to app.
- Own the full user lifecycle, including activation, conversion, retention, reactivation, and LTV, identifying drop-off points and improving the user journey.
- Manage database growth and engagement through segmentation, nurturing, react

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8i1e8d