Specialist II, Brand Marketing, Running

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8i45kv

About the RoleThis role sits within the Nike Running – Training Italy Brand Marketing team, supporting the Running and Training business and helping to build meaningful consumer connections and drive brand relevance across the Italian marketplace. It reports to the Running – Training – ACG – Tennis, Italy Brand Marketing Manager and works closely with cross-functional partners across Running, Training, Sports Marketing, Marketplace, Merchandising, Communications, Digital Marketing, Creative, Retail Marketing and Nike Direct, as well as externally with agencies, athletes, coaches, trainers, running crews, training gyms and communities. The role acts as a connector between consumer insights, sport trends, crews, communities and brand priorities, translating opportunities into impactful brand experiences. It sits at the intersection of sport, community and brand, building credible relationships and authentic storytelling across Italy.
Key Responsibilities
- Monitor Running and Training consumer trends, participation behaviours,



community developments and marketplace dynamics to help identify opportunities for the business.
- Build and maintain strong relationships with local running crews, training communities, athletes, coaches, trainers and relevant stakeholders to support authentic consumer engagement.
- Support the development and execution of seasonal Running and Training marketing initiatives and key brand moments.
- Develop presentations, consumer and community insight recaps, and project materials for local and EMEA audiences.
- Manage project workstreams and coordinate internal and external partners to ensure successful execution.
- Collaborate with cross-functional teams to help deliver integrated brand experiences across Running and Training.
- Support the planning and execution of consumer activations, races, training events, community programmes, productions and campaigns.
- Partner with agencies, vendors and community partners to ensure high-quality creat

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8i45kv