Global CRM Coordinator

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8i5935

KIKO MILANO was founded in 1997 in Milan and since then has revolutionized how cosmetics are sold globally. We thrive to offer an incredible variety of products, textures & colours, a multi-sensorial experience in innovative technology yet always at an affordable price. Based in Italy, and truthful to its DNA, KIKO MILANO takes advantage of combining trustworthy quality, creativity and stunning aesthetics

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Your role at KIKO MILANO We are looking for a CRM Coordinator to join KIKO MILANO's CRM Team, reporting to the Head of Global CRM & Loyalty.

Such talent supports the planning and end-to-end execution of CRM campaigns across multiple channels, ensuring accurate targeting, timely delivery, consistent customer experiences and continuous performance optimization.

CRM Campaign Execution Coordinate the end-to-end execution of CRM campaigns across email, SMS, WhatsApp and other channels

Build and manage campaign calendars, ensuring alignment with product launches, commercial initiatives, loyalty activities and local market needs

Coordinate campaign briefs with Creative, Digital Design, Copywriter and external agencies

Ensure campaigns are delivered accurately and on time across all channels

Coordinate campaign approvals and ensure consistency across customer touchpoints

Develop and execute customer segmentation strategies based on an advanced RFM model

Create and manage audience selections for CRM campaigns, ensuring accurate targeting and alignment with business objectives and customer lifecycle stages





Collaborate with Data teams to continuously refine segmentation models and identify new personalization opportunities that improve engagement and conversion

Monitor the performance of segmented and personalized campaigns, analyzing customer response and recommending optimizations to increase campaign effectiveness and customer lifetime value

Support A/B and multivariate testing of segmentation criteria and personalization tactics to continuously optimize weekly campaign performance and customer engagement

Reporting & Analysis Monitor campaign performance and prepare recurring performance reports

Provide actionable insights to optimize future campaigns

What you will need to succeed At least 5 years of experience in CRM, loyalty programs, customer engagement, preferably within international retail, beauty, fashion, or consumer goods environments.

Bachelor's degree in Marketing, Business or a related field

Experience within a beauty, fashion, retail or consumer goods environment is preferred xkiyazw

Familiarity with CRM and marketing automation platforms, such as Klaviyo

Strong Microsoft Excel and PowerPoint skills

Good knowledge of customer segmentation and CRM best practices

Excellent organizational and project management skills

Strong attention to detail

Analytical mindset with the ability to interpret campaign performance

Excellent communication and stakeholder management skills

Fluent in English

We would love if you had A customer-first and results-oriented approach The ability to think before acting, innovate, simplify and deliver results A highly collaborative style and demonstrated ability to work effectively across teams

Strong problem-solving skills and attention to detail The ability to work accurately at pace and manage changing priorities

Openness to a culture of continuous feedback

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8i5935