Marketing Manager
Pubblicato il 19-10-2026 - Jefferson Wells Italia in Firenze
For an international company in the premium accessories sector, we are looking for a Marketing Manager to drive brand marketing activities across the Italian market. Key Responsibilities * Define and implement the marketing plan for the Italian market. * Coordinate new product launches, managing timelines, POS materials, communication campaigns, media activities, PR initiatives, and brand activations across multiple channels. * Manage relationships with PR, media buying, and event agencies, monitoring performance and ensuring alignment with brand strategy. * Oversee and optimize the marketing budget, monitoring investments, forecasts, costs, and KPIs. * Collaborate with international headquarters to adapt and execute global strategies according to local market needs. * Develop consumer engagement initiatives through social media, events, retail activations, and projects dedicated to the brand community. * Lead and develop the marketing team, fostering a culture of collaboration, innovation, accountability, and performance.
Requirements * Proven experience in Marketing, Brand Management Proven experience in Marketing or Brand Management within premium retail, fashion, or consumer goods companies. * Previous experience leading and developing teams. * Strong leadership, organizational, and problem-solving skills. * Excellent interpersonal, communication, and presentation abilities. * Ability to work in an international environment and engage with stakeholders at different organizational levels. * Highly creative mindset with a strong passion for branding, communication, and customer experience. * Strong interest in market trends and innovation, with the ability to translate innovative ideas into impactful marketing initiatives. * Dynamic, proactive, and results-oriented approach, focused on continuous improvement and identifying new growth opportunities for the brand. Location: Milan Salary Package : 60-70 K #J-18808-Ljbffr