Off Trade Key Account Manager North East
Pubblicato il 19-10-2026 - Bf in Italia
Quote from Hiring Manager
This role is critical to lead our business in the OFF-Trade Channel, having a direct responsibility in managing customers, negotiating with them and ensuring the perfect execution of the National plans while building local joint business plans. The key responsibility as a team member is to perfectly execute the commercial strategies into the market. This role is an individual contributor, reporting to the OFF Trade National Key Account Manager.
Meaningful Work from Day One
The Off Trade Key Account Manager has a regional scope being the counterpart of important local customers.
Your first key task is to run negotiations in alignment with the Off Trade commercial policy negotiating local agreements, promotional plans, assortment and excellent execution.
This role requires strong leadership/ management skills. The experience in the Spirits industry is a plus.
In this role you will be reporting to the OFF Trade National Key Account Manager, and you will collaborate with the rest of the team to ensure perfect execution.
What You Can Expect
- Sales Strategy:
Develop and implement effective sales strategies to drive sell-in and sell-out performance of the assigned customers. Execute commercial strategies including pricing/promotions initiatives in line with channel commercial objectives. Define promotional plans in line with National promotional strategy.
- Customer Relationships: build and maintain strong relationships with customers being the face of Brown-Forman in front of them.
- Market Analysis: Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.
- Performance Management: customer management, regular performance reviews and collaboration with the OFF Trade National Key Account Manager to maximize results.
- Sales Reporting: Prepare and present sales reports, forecasts, and performance analysis to the OFF Trade National Key Account Manager.
- Compliance: ensure all sales activities compl