KOL Business Development Manager

19 ott - Modena
KuCoin Exchange

Responsibilities
• Build and manage relationships with KOLs, influencers, content creators, and affiliate partners across LATAM (YouTube, TikTok, X, Telegram, local crypto communities);
• Identify, onboard, and scale high-performing affiliates to drive user acquisition for cloud mining products (hashrate / mining plans);
• Lead end-to-end campaign execution: outreach, negotiation, content planning, tracking setup, and performance optimization;
• Collaborate with marketing, product, and compliance teams to ensure localized, compliant, and effective campaigns;
• Monitor partner performance, market trends, and competitor activity to continuously improve conversion and ROI.

Requirements
• Strong understanding of LATAM crypto and social media landscape (especially Brazil, Mexico, Argentina);




• Proven experience in KOL / affiliate BD, influencer marketing, or partnerships in crypto, fintech, or related industries;
• Track record of sourcing and scaling performance-driven partnerships;
• Fluent in Spanish and/or Portuguese, with working proficiency in English;
• Strong negotiation, communication, and execution skills;
• Data-driven mindset with ability to manage campaigns and optimize performance;
• 2–4+ years of relevant experience;
• Familiarity with AI tools for partner sourcing, content briefs, and workflow automation.

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