19 ott - Modena
Homestead Studio
About the role
We're looking for a seasoned conversion and AI-first copywriter who understands that the future of marketing isn't about writing every word yourself – it's about combining experienced strategic thinking with AI workflows and expert editing to produce exceptional work.
In this role, you'll create high-performing email, SMS, and landing page copy for leading DTC brands while leveraging AI throughout the creative process. You'll still be responsible for developing original concepts and compelling marketing angles, but you'll use AI as a vehicle to research, brainstorm, draft, iterate, and refine deliverables faster than ever before.
This is a highly collaborative role. You'll work in lockstep with your Account Strategists to combine strategy, customer insights, and AI systems to produce client deliverables that exceed performance expectations.
Success in this role is measured by the quality, speed, and effectiveness of the final product. If you're excited by AI, thrive in a fast-paced environment, and love turning ideas into high-performing campaigns, we'd love to meet you.
Responsibilities
• Leverage AI throughout the entire creative process to produce stronger work, faster.
• Create email, SMS, landing page, ad copy, and other marketing assets.
• Build and refine AI prompts, skills, projects, and workflows that improve speed, quality, and consistency.
• Develop campaign and flow concepts, messaging angles, and creative direction aligned with each client's strategy.
• Translate customer insights into compelling, conversion-focused marketing opportunities.
• Transform AI-generated drafts into polished, on-brand marketing assets.
• Ensure all deliverables meet both Homestead's and the client’s quality standards for messaging, clarity, and accuracy.
• Balance quality with speed, knowing when to refine and when to move work forward.
• Partner closely with your Account Strategist as a true creative partner throughout campaign planning and execution.
• Colla
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