Assistant Store Director
Pubblicato il 19-10-2026 - Burberry in Varese
Department: RETAIL OFFLINE
Location: IT
INTRODUCTION At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE Support the Store Director in leading the store to deliver exceptional sales, service, and operational excellence. Act as a role model for Burberry values, coaching and developing the team to provide a world‑class client experience while achieving commercial objectives. Deputise for the Store Director as required.
RESPONSIBILITIES Leadership & People Development Support the Store Director in inspiring, leading, and developing a diverse team to deliver outstanding results in sales, service, and operational excellence.
Act as a day‑to‑day leader on the shop floor, setting pace and standards for client experience and sales performance.
Provide real‑time coaching and feedback to team members to build capability and drive continuous improvement.
Assistinidentifyingand nurturing internal talent, supporting succession planning and career progression within the store.
Lead onboarding and integration of new team members.
Deputise for the Store Director when required, ensuring continuity of leadership and decision‑making.
Client Experience & Brand Ambassadorship Champion the Burberry Experience on the shop floor, ensuring every client receives a personalised and memorable journey.
Manage client flow and floor cove