Head of Growth Marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8ik5gi

pbThis position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Growth Marketing based in Italy. /b /p pThe Head of Growth Marketing will lead customer acquisition, retention, and reactivation strategies for a digital storefront offering in-game currencies and digital goods across Africa and the Middle East. This hands-on leadership role combines strategic ownership of paid acquisition budgets with the development of high-impact CRM and lifecycle marketing programs. You will oversee performance across multiple channels, optimize customer acquisition costs and returns, and drive sustainable revenue growth through data-informed decisions. Working closely with Product, Data, creative specialists, and market teams, you will turn commercial priorities into effective campaigns and measurable results. You will also build and develop a high-performing team while establishing a culture of continuous experimentation and creative optimization. This is an exciting opportunity for a commercially minded growth leader who thrives in a fast-paced, remote-first environment and enjoys balancing strategic direction with hands-on execution. /p br/ h3Accountabilities /h3 ul liOwn paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against customer acquisition cost (CAC), return on ad spend (ROAS), and payback targets. /li liDevelop and execute comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross-selling, win-back campaigns, and re-engagement. /li liManage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve customer engagement, retention, and lifetime value. /li liLead app store optimization initiatives and improve conversion rates from storefront visits to first purchases. /li liAllocate and continuously optimize marketing budgets across channels, markets, and game titles based on unit economics and evolving campaign performance.



/li liCollaborate with the Data Team to establish a reliable view of acquisition and lifecycle performance, including attribution, incrementality testing, and campaign effectiveness. /li liEstablish a high-tempo experimentation program across advertising channels, target audiences, promotional offers, messaging, and creative formats. /li liLead and develop paid acquisition and creative specialists, setting clear objectives, creative briefing standards, and structured testing processes. /li liPartner with market and game-title owners, Product, and Data teams to translate commercial objectives into campaigns that can be executed efficiently and measured accurately. /li liMonitor performance metrics, identify growth opportunities, and rapidly adjust strategies to maximize profitability and sustainable customer growth. /li liBalance long-term growth planning with hands-on execution, including campaign launches, audience development, creative briefs, and performance analysis. /li /ul h3Requirements /h3 ul liAt least 6 years of experience in growth marketing or performance marketing within gaming, e-commerce, consumer applications, or a similar digital business. /li liDemonstrated success managing paid user acquisition at scale and building CRM or lifecycle marketing programs, with measurable results across CAC, ROAS, retention, and reactivation. /li liAbility to translate quarterly growth strategies into practical execution, moving comfortably between high-level planning and hands-on campaign management. /li liStrong analytical skills and experience using mobile measurement partners (MMPs), such as AppsFlyer or Adjust, alongside analytics and performance reporting tools. /li liProven ability to design, evaluate,



and interpret experiments, understand attribution and incrementality, and make decisions based on unit economics. /li liStrong creative judgment and an understanding of performance marketing creative, including the ability to develop briefs and establish effective creative testing processes. /li liA high degree of ownership, commercial awareness, and accountability for marketing performance and business outcomes. /li liAbility to thrive in a fast-moving, growth-stage environment and collaborate effectively with distributed, cross-functional teams. /li liAt least 2 years of team management experience is preferred. /li liExperience developing direct-to-consumer strategies for a gaming publisher, particularly in webshop or digital storefront environments, is an advantage. /li liFamiliarity with African markets, the Middle East, or other emerging markets is considered a plus. /li /ul h3Benefits /h3 ul liCompany equity, providing an opportunity to share in the value created through your contributions. /li liRemote working arrangement with a remote work allowance of b$600 per year /b to enhance your home-working setup. /li liEquipment provided to support effective and productive work. /li liLearning and development opportunities, including courses, conferences, and professional training. /li liPaid birthday leave to celebrate your special day. /li liOpportunity to work with a diverse, international team in a dynamic, fast-growing digital business. /li liSignificant ownership and the opportunity to shape growth strategy, build a team, and drive measurable commercial impact. /li /ul h3How Jobgether works /h3 pWe use an bAI-powered matching process /b to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. /p pWe appreciate your interest and wish you the best! /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8ik5gi