Specialist II, Brand Marketing, Running

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8iw3bq

Overview In this role you will support Nike's Running and Training brand strategy in Italy, driving consumer connections through authentic community engagement. You will collaborate with cross-functional teams and external partners to translate insights into impactful brand experiences. You'll manage multiple projects and align initiatives with seasonal priorities, delivering premium executions. This position sits at the intersection of sport, community and brand, offering meaningful opportunities to influence the Italian Running and Training landscape. Responsabilità * Monitor local consumer trends, participation behaviours and community developments to identify business opportunities * Build and maintain relationships with running crews, communities, athletes, coaches,



trainers and local stakeholders * Support development and execution of seasonal Running and Training marketing initiatives and key brand moments * Develop presentations and insight materials for local and EMEA audiences * Manage project workstreams and coordinate internal and external partners for effective execution * Collaborate with cross-functional teams to deliver integrated brand experiences * Support consumer activations, races, events, community programmes, productions and campaigns * Partner with agencies, vendors and community partners to ensure high-quality creative and operational execution * Translate consumer, sport and community insights into engaging storytelling and brand experiences * Capture learnings from projects to inform future opportunities Requisiti fondamentali * Strong and established connections within the Italian Running and Training scene * Deep understanding of the Italian consumer landscape, communities and marketplace opportunities * Genuine passion for Running and Training and appreciation of sport's role in culture * Ability to identify insights and translate them into brand opportunities * Strong storytelling and presentation skills * Excellent organisational and

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8iw3bq