Activation Associate

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Job title: Activation Associate
Department: Marketing
Location: Milan, Italy
Reporting to: Retail Activation Manager
Role: Permanent
Annual Base Salary: EUR 33,,450 gross/year.
ACTIVATION ASSOCIATE
The Retail Activation Analytics & Performance Associate supports the planning and continuous improvement of the 1-2-1 Retail Activation program through data analysis, performance reporting, and actionable business insights.
The role supports the identification, prioritization, and selection of points of sale for activation, combining commercial priorities, outlet potential, historical performance, geographic coverage, and operational feasibility.




The Associate develops and maintains recurring dashboards and reports to monitor activation KPIs, point-of-sale productivity, execution quality, and sales-agent performance. The role also supports the structured assessment of sales agents and translates the results into targeted training and development paths in collaboration with the Field Activation Team and agency partners.
As the Activation Associate, you will:
• Support the planning of 1-2-1 activation activities by analysing commercial priorities, outlet potential, historical results, geographic coverage, and operational constraints.
• Develop selection criteria and recommendations for prioritising points of sale in collaboration with Sales, Field Activation, and Consumer Journey teams.
• Build, maintain, and improve dashboards and recurring reports covering activation performance, POS productivity, consumer engagement, conversion, and execution quality.
• Consolidate and validate data, identify trends and variances

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8ixbvw