19 ott - Bardi
Coca-Cola HBC
Department: Trade Marketing, Insights and RGM Contract Type: Permanent We are looking for Group e Retail & FSA (Food Service Aggregators) Business Analyst who will lead data & insights for the rapidly growing stream of e Retail & FSA. IN THIS EXCITING ROLE YOU WILL: Help the business get a thorough understanding of e Retail & FSA performance and its drivers: Analyze customers' sell-in & sell-out on SKU level where available, reporting on country/customer/sub-channel level, as well as on category and brand level (vs LY, vs BP). Manage e RED (online Right Execution Daily) reporting and propose quick wins to close gaps.
Connect sell-out & e RED performance to measure impact on our revenue growth. Work closely with other functions and external data suppliers to consolidate & evaluate all data available and connect these with Coca-Cola HBC reports (e.g., online market shares, shoppers and market data, trends). Evaluate promo and marketing initiatives based on input from BUs and propose best practices to scale up everywhere.
Equip the business with latest market trends,
identifying opportunities and risks: Analyze shopper segmentation, demographics, shopping, and consumption trends. Monitor and report on competition insights. Define unique e-Customer needs and requirements based on available data. Own and lead quality, up-to-date insights tool development & maintenance for the business: Collect all available data from e-Customers and make it actionable. Actively engage with all strategic digital projects, aiming to support and accelerate progress via analytics.
Work in sync with the Data Insights and Analytics team to leverage all offline market and shopper information. Own Power BI tools, verifying all data uploads, ensuring reports work properly, and developing new features. YOU CAN BE SUCCESFULL IN THIS ROLE IF YOU HAVE: Experience in data analytics with online environment understanding Experience in translating online sales data into suggestions/ actions commercial An
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