Growth Manager
Pubblicato il 19-10-2026 - Jobgether in Italia
Our partner is looking for a Head of Growth Marketing based in Italy. Esperienza, qualifiche e soft skill: possiede tutti i requisiti per avere successo in questa occasione? The Head of Growth Marketing will lead customer acquisition, retention, and reactivation strategies for a digital storefront offering in-game currencies and digital goods across Africa and the Middle East. This hands-on leadership role combines strategic ownership of paid acquisition budgets with the development of high-impact CRM and lifecycle marketing programs. You will oversee performance across multiple channels, optimize customer acquisition costs and returns, and drive sustainable revenue growth through data-informed decisions.
Working closely with Product, Data, creative specialists, and market teams, you will turn commercial priorities into effective campaigns and measurable results. This is an exciting opportunity for a commercially minded growth leader who thrives in a fast-paced, remote-first environment and enjoys balancing strategic direction with hands-on execution.
Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against customer acquisition cost (CAC), return on ad spend (ROAS), and payback targets.
Develop and execute comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross-selling, win-back campaigns, and re-engagement.
Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve customer engagement, retention, and lifetime value.
Lead app store optimization initiatives and improve conversion rates from storefront visits to first purchases.
Allocate and continuously optimize marketing budgets across channels, markets, and game titles based on unit economics and evolving campaign performance.
Collaborate with the Data Team to establish a reliable view of acquisition and lifecycle performance, incl