Design Lead
Pubblicato il 19-10-2026 - Salt in Italia
We're looking for a hands-on Design Manager to improve how customers move from seeing an ad to completing a purchase or enquiry. You'll shape acquisition journeys and create the banners, video and ad copy that support them. This role combines design execution with strategic thinking. You'll work directly in Figma, review customer journeys, develop and test creative, and present recommendations to clients. You'll report to the CEO and work with international clients across multiple markets. Candidates should be available to overlap with Dubai working hours for a few hours each day and attend client calls.
Redesign landing pages, forms and checkout flows in Figma, with clear specifications for developers.
Make sure the message and experience stay consistent from ad to landing page.
Recommend useful experiments and help clients continue testing after launch.
Create display and social advertising
Develop static, animated and HTML5 creative for platforms such as Google, Meta, Yahoo and TikTok.
Build flexible concepts that can be adapted for different sizes, languages and campaigns.
Balance each client's brand with the requirements of each platform.
Manage video production
Take video projects from brief to delivery, including supplier selection, budgets and timelines.
Direct short-form vertical video and plan platform-specific cut-downs.
Track licensing and usage rights.
Write and test ad copy
Develop distinct messaging angles for different audiences and structure them for meaningful testing.
Run creative tests and report on their impact on cost per acquisition.
Use performance data to refine or retire underperforming work.
Apply generative tools for image, video and copy production where they improve the work, and review the quality of the results.
Around five years of design experience focused on direct response, including paid social, display and landing pages.
Experience improving acquisition flows, ideally with before-and-after conversion results to share.
A portfoli