Marketing Communications Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8iy9q4

Mission

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Support the execution of integrated marketing communications initiatives for PPG’s Automotive Coatings business by developing engaging content, delivering internal and external communications, supporting marketing campaigns and events, and collaborating with cross-functional teams. The role helps strengthen brand visibility, customer engagement, and business growth while ensuring consistency with PPG branding standards and leveraging data, technology, and innovative marketing practices.

Key Responsibilities

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- Develop and deliver internal communications related to business initiatives, product launches, and key updates.
- Create external communications, including press releases, newsletters, website content, and social media posts.
- Ensure all communications align with PPG branding and messaging standards.
- Create and maintain marketing collateral such as presentations, brochures, case studies, and digital assets.




- Support content development that showcases customer success stories, product innovations, and industry trends.
- Execute marketing campaigns in collaboration with sales and marketing teams.
- Support email marketing, digital campaigns, and lead generation initiatives.
- Assist with the planning and execution of trade shows, customer events, and industry conferences.
- Collaborate with Sales, Product Management, and R&D; teams to support product positioning and business objectives.
- Monitor campaign and communication performance and provide recommendations for continuous improvement.

Requirements

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- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-5 years of experience in marketing communications or a related marketing role.
- Experience in B2B, industrial, manufacturing, or automotive environments is preferred.
- Strong written and verbal English communication skills.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8iy9q4