Digital Marketing Specialist
Pubblicato il 20-10-2026 - Exein in Roma
h3About us /h3pThe physical and digital worlds are merging. Vehicles, medical devices, industrial systems, critical infrastructure: security hasn't kept pace. AI is accelerating everything, from the capabilities of the systems we depend on to the sophistication of the threats targeting them. A software vulnerability can now have physical consequences. A physical breach can compromise entire digital ecosystems. Billions of devices operate with little to no protection, and traditional approaches can't keep up. Not at this scale, not at this speed, and not across this diversity of systems. /ppExein exists to solve this. We build the security layer for a world where physical and digital threats are no longer separate problems, from kernel-level runtime protection on embedded devices to cloud-native platforms that analyze, protect, and prove compliance across entire device fleets. We're not patching the old model. We're building security from the core out. /ph3About the Role /h3pWe are looking for a Digital Marketing Specialist, with B2B tech experience, who combines technical skills, growth instincts, and creative vision to run Exein's marketing engine end-to-end — from CRM and data foundations to paid acquisition and video creative. You'll generate qualified leads, optimize conversion performance, and run growth experiments to expand Exein's presence in the embedded and Physical AI cybersecurity. /ph3Key Responsibilities /h3h3CRM, Email Marketing, Landing Pages Data Tracking /h3ulliBuild and optimize lead nurture workflows, trigger campaigns, and retention strategies in Salesforce Marketing Cloud.
/liliManage segmentation, database hygiene, and lifecycle metrics. /liliConfigure GA4 and GTM to ensure accurate tracking across ads, web, and pipeline stages. /li /ulh3Paid Acquisition Growth (ADV) /h3ulliPlan and optimize paid media across Google (Search, Display, YouTube), Meta, and LinkedIn. /liliRun campaigns around lead magnets, gated content, webinars, and demos. /liliA/B and multivariate test landing pages, ad copy, creative, and conversion pathways. /liliReport on KPIs across GA4, HubSpot, and ad platform dashboards /li /ulh3Product Strategic Alignment /h3pPartner with the Senior Communications PR Manager and product leadership on growth priorities, channel mix, and GTM positioning. /ph3What We Are Looking For /h3ulli5+ years in digital marketing, ideally in agency environments managing multi-channel strategies. /liliStrong technical grounding in CRM/data architecture plus proven paid acquisition performance. /liliMap out end-to-end video strategies tailored for every stage of the funnel (Awareness hooks, Consideration explainers, and Conversion direct-response ads). /liliSelf-driven, comfortable owning goals and solving problems independently. /li /ulpSalary range: €35K - 50K /ppThe first interview will be held in English /ppNon english CVs will not be taken into account /ppExein is committed to creating an inclusive workplace. We evaluate all applications fairly regardless of gender, age, ethnicity, background, or orientation. /ppThe application deadline for this role is November 15, 2026 /p #J-18808-Ljbffr