Biddable Specialist
Pubblicato il 20-10-2026 - Procter & Gamble in Roma
Job Location ROME GENERAL OFFICE Job Description Do you have a passion for connecting brands with consumers across every touchpoint? Do you want to be developed by top-caliber brand builders and media experts, and unleash your strategic potential? Media & Digital Transformation is at the core of P&G; brand building. Your role will be to translate business and brand growth objectives into integrated communication strategies that accelerate consumer demand, strengthen brand equity and maximize business outcomes; acting as the strategic connector between Brand, Media, Commerce, Influencer, Analytics and Agency partners so that all consumer touchpoints work together as a unified ecosystem. As a Biddable Specialist you will: Execute and manage paid media campaigns across Meta, TikTok, Pinterest, Amazon Ads, and Google Ads, translating approved media strategies and campaign inputs into accurate platform activation setups. Configure and maintain campaign parameters including objectives, buying models, budgets, audiences, placements, scheduling, bidding strategies, creative assets,
destination URLs, tracking parameters, and measurement frameworks. Conduct campaign quality assurance checks to ensure activations comply with approved plans, platform requirements, tracking standards, and brand guidelines. Monitor campaign delivery and performance throughout the campaign lifecycle, proactively identifying issues, investigating root causes, escalating risks where appropriate, and implementing corrective actions. Optimize campaign performance through adjustments to budgets, bids, audiences, placements, creative rotation, automated bidding solutions, pacing tools, and other platform or internal optimization capabilities to improve efficiency and return on investment. Analyze campaign performance using platform reporting, internal dashboards, and relevant reporting tools, tracking KPIs such as reach, impressions, CPM, CPC, CTR, CVR, ROAS, ACOS, and Share of Search where applicable. P