Performance Marketing Manager Paid Social

19 ott - Italia
Hilo By Aktiia

Role overviewas performance marketing manager paid social you will own hilo’s paid social strategy and performance across key markets, turning customer insights and campaign data into compelling concepts, testing them rigorously and collaborating with creative partners to bring the strongest ideas to market.core responsibilitieslead paid social strategy, planning and execution across the us, uk, germany and other growth markets.develop creative hypotheses based on customer research, market differences and performance data.brief, test and refine ad concepts, messages, formats and landing pages in partnership with creative and product teams.manage campaign budgets, audiences and optimisation across meta, tiktok and other relevant platforms.identify opportunities to improve the customer journey and conversion rate from ad click through to purchase.measure performance against acquisition cost, revenue and roi, turning findings into clear decisions.work with clinical, regulatory and legal colleagues to ensure advertising claims and health messaging are accurate and approved.steer agencies and freelancers,



set clear priorities and ensure high‑quality execution and continuous performance improvement.background & experienceat least 5 years of hands‑on paid social experience in an international setting, with direct ownership of campaigns and budgets.strong creative‑strategy skills and a track record of turning insights into high‑performing ads.data‑driven approach to testing, measurement and decision‑making.experience improving conversion rates and managing campaigns against roi goals.deep knowledge of meta ads manager and experience with other social platforms (e.g., tiktok).ability to adapt messaging across markets while keeping the brand consistent.fluent english and german.nice to have: experience in health‑tech, medical devices, wearables or subscription products.work locationremote‑first model: the role can be performed remotely from anywhere in europe. occasional travel to the office in neuchâtel, switzerland or to team events may be required.why join usbe part of a venture‑backed scale‑up transforming cardiovascular health at global scale.competitive compensation, equity program and other location‑dependent benefits.collaborate with a diverse, passionate and talented team.

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