Trade Marketing
Pubblicato il 20-10-2026 - Les Colettes Sourcing in Romano di Lombardia
Trade Marketing & Category Development Manager - FMCG Sector
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For a leading company operating in the FMCG sector, we are looking for a Trade Marketing & Category Development Manager. This role will play a strategic part in driving category growth and strengthening brand positioning across key distribution channels, with a strong focus on data analysis and close collaboration with the Sales team.
Le poste :
Key Responsibilities
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- Define and implement Trade Marketing and Category Development strategies in line with company objectives
- Analyze category performance, market trends, and consumer behavior to identify growth opportunities
- Develop and lead category management projects for key clients (Modern Trade and Retail)
- Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies
- Lead category reviews and deliver strategic presentations to clients
- Monitor sales KPIs, profitability, and ROI of trade activities
- Coordinate in-store activities and visibility materials, ensuring alignment with brand positioning
- Manage Trade Marketing and Category budgets, ensuring efficiency and return on investment
- Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment
Required Skills
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- Strong analytical mindset with a data-driven approach
- In-depth knowledge of Category Management principles
- Solid understanding of FMCG dynamics and Modern Trade channels
- Ability to translate data into actionable insights and strategic recommendations
- Excellent communication and presentation skills, including with external stakeholders
- Strong influencing xysqume and stakeholder management skills
- Proactive, results-oriented, and problem-solving attitude
Profil recherché :
Requirements
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- Degree in Economics, Marketing, or related fields
- 5-7 years of experience in Trade M