20 ott - Milano
illycaffè
illycaffè is seeking a CRM B2C Specialist to join the E-commerce team in Italy. You will manage omnichannel CRM campaigns, segment audiences, and optimize customer journeys to grow engagement and loyalty.
Collaborating with Marketing, Digital, Analytics and Data teams, you will configure campaigns in leading tools (Salesforce Marketing Cloud, Adobe Campaign, Braze, HubSpot, Emarsys), monitor KPIs, conduct tests, and report insights to drive improvements. Fluency in English is required.
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