Commercial Strategy * Develop, implement and continuously refine the hotel's integrated commercial strategy, on a total revenue perspective. * Lead all Sales, Marketing, Digital Marketing, Public Relations and Business Development initiatives. * Position Kimpton Villa Miramare Taormina as the preferred luxury lifestyle destination in Taormina and the wider Mediterranean market. * Build commercial strategies aligned with the objectives of Kimpton Hotels & Restaurants and IHG Hotels & Resorts. * Collaborate closely with the Director of Revenue Management to maximise Occupancy, ADR, RevPAR, Market Share and overall profitability. Sales Leadership * Develop annual and long-term sales strategies across all market segments. * Build and maintain strong relationships with luxury travel advisors, wholesale partners, destination management companies (DMCs), premium tour operators and corporate clients, in accordance with the distribution guidelines of IHG Hotels & Resorts. * Lead negotiations for corporate agreements, preferred partnerships and RFP submissions. * Drive leisure, luxury,

strategic MICE and group business while optimising business mix. * Identify new revenue opportunities and strategic partnerships. * Represent the hotel during sales missions and international roadshows. Marketing & Brand Positioning * Develop and execute comprehensive marketing and communication strategies. * Lead brand positioning initiatives that reinforce Kimpton's unique lifestyle identity. * Manage digital marketing campaigns including SEO, SEM, paid media, content marketing, influencer partnerships and social media strategy. * Oversee creative content, photography, video production and storytelling initiatives. * Ensure brand consistency across all communication channels. Public Relations * Develop and execute strategic PR plans. * Build relationships with international media, luxury travel journalists and influencers. * Coordinate press trips, media events and hotel launch activities. *

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