Global CRM Coordinator
Pubblicato il 20-10-2026 - KIKO MILANO in Milano
KIKO MILANO was founded in 1997 in Milan and since then has revolutionized how cosmetics are sold globally. We thrive to offer an incredible variety of products, textures & colours, a multi-sensorial experience in innovative technology yet always at an affordable price. Based in Italy, and truthful to its DNA, KIKO MILANO takes advantage of combining trustworthy quality, creativity and stunning aesthetics
Your role at KIKO MILANO We are looking for a CRM Coordinator to join KIKO MILANO's CRM Team, reporting to the Head of Global CRM & Loyalty.
Such talent supports the planning and end-to-end execution of CRM campaigns across multiple channels, ensuring accurate targeting, timely delivery, consistent customer experiences and continuous performance optimization.
CRM Campaign Execution Coordinate the end-to-end execution of CRM campaigns across email, SMS, WhatsApp and other channels
Build and manage campaign calendars, ensuring alignment with product launches, commercial initiatives, loyalty activities and local market needs
Coordinate campaign briefs with Creative, Digital Design, Copywriter and external agencies
Ensure campaigns are delivered accurately and on time across all channels
Coordinate campaign approvals and ensure consistency across customer touchpoints
Develop and execute customer segmentation strategies based on an advanced RFM model
Create and manage audience selections for CRM campaigns, ensuring accurate targeting and alignment with business objectives and customer lifecycle stages
Collaborate with Data teams to continuously refine segmentation models and identify new personalization opportunities that improve engagement and conversion
Monitor the performance of segmented and personalized campaigns, analyzing customer response and recommending optimizations to increase campaign effectiveness and customer lifetime value
Support A/B and multivariate testing of segmentation criteria and personalization tactics to continuously optimize weekly campaign performance and customer engagement
Reporting & Analysis Monitor campaign performance and prepare recurring performance reports
Provide actionable insights to optimize future campaigns
What you will need to succeed At least 5 years of experience in CRM, loyalty programs, customer engagement, preferably within international retail, beauty, fashion, or consumer goods environments.
Bachelor's degree in Marketing, Business or a related field
Experience within a beauty, fashion, retail or consumer goods environment is preferred
Familiarity with CRM and marketing automation platforms, such as Klaviyo
Strong Microsoft Excel and PowerPoint skills
Good knowledge of customer segmentation and CRM best practices
Excellent organizational and project management skills
Strong attention to detail
Analytical mindset with the ability to interpret campaign performance
Excellent communication and stakeholder management skills
Fluent in English
We would love if you had A customer-first and results-oriented approach The ability to think before acting, innovate, simplify and deliver results A highly collaborative style and demonstrated ability to work effectively across teams
Strong problem-solving skills and attention to detail The ability to work accurately at pace and manage changing priorities
Openness to a culture of continuous feedback