19 ott - Bardi
Les Colettes Sourcing
Trade Marketing & Category Development Manager - FMCG SectorSi candidi qui sotto dopo aver letto tutti i dettagli e le informazioni di supporto relative a questa occasione di lavoro.For a leading company operating in the FMCG sector, we are looking for a Trade Marketing & Category Development Manager.
This role will play a strategic part in driving category growth and strengthening brand positioning across key distribution channels, with a strong focus on data analysis and close collaboration with the Sales team.Le poste :Key ResponsibilitiesDefine and implement Trade Marketing and Category Development strategies in line with company objectivesAnalyze category performance, market trends, and consumer behavior to identify growth opportunitiesDevelop and lead category management projects for key clients (Modern Trade and Retail)Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategiesLead category reviews and deliver strategic presentations to clientsMonitor sales KPIs, profitability, and ROI of trade activitiesCoordinate in-store activities and visibility materials,
ensuring alignment with brand positioningManage Trade Marketing and Category budgets, ensuring efficiency and return on investmentCollaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignmentRequired SkillsStrong analytical mindset with a data-driven approachIn-depth knowledge of Category Management principlesSolid understanding of FMCG dynamics and Modern Trade channelsAbility to translate data into actionable insights and strategic recommendationsExcellent communication and presentation skills, including with external stakeholdersStrong influencing xysqume and stakeholder management skillsProactive, results-oriented, and problem-solving attitudeProfil recherché :RequirementsDegree in Economics, Marketing, or related fields5-7 years of experience in Trade Marketing, Category Management, or Category Development roles within FMCGStrong knowledge of market data tools (e.G., Nielsen, IRI, or similar)Proven experience managing complex, cross-functional projectsGood command of EnglishWillingness to travel within Italy#J-*****-Ljbffr
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Humangest S. P. A.
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