Digital Sales Manager
Pubblicato il 21-10-2026 - Adidas in Milano
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION: - Drive the digital development of the defined key accounts, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online, leading digital excellence across all touchpoints. KEY RESPONSIBILITIES: - ACCOUNT OWNERSHIP:
Serve as the primary point of contact for all digital topics across assigned accounts. Build and execute long-term digital account strategies, manage commercial agreements, and drive digital sell-out and market share.
- DIGITAL ACTIVATION:
Lead and prioritize digital initiatives that fuel growth—across onsite visibility, offsite campaigns, and key commercial moments. Partner with brand teams to deliver impactful digital marketing content across online platforms.
- CX BUILDING: - MARKET INTELLIGENCE:
Analyze digital funnel performance, consumer behavior, and category trends (both quantitative and qualitative) to identify opportunities that influence assortment, sell-in, and reorder decisions across digital and offline environments.
- TRADING & OPTIMIZATION:
Execute digital shelf optimization and ongoing trading actions in tight collaboration with account teams to maximize visibility and conversion.
- STAKEHOLDER COMMUNICATION:
Deliver clear, insight-driven updates to senior management at cluster and European levels, demonstrating mastery of key digital metrics and account performance. KNOWLEDGE, SKILLS AND ABILITIES
: - Deep understanding of essential digital KPIs (Impressions, CTR, PDP Views, CR, ROAS, onsite searches) and the levers that impact them.
- Proven ability to translate digital performance insights into commercial actions that elevate revenue and performance.
- Strong account management and negotiation skills.
- Hands-on experience with content-driven and conversion-focused digital activations.
- Comfortable navigating change with a test-and-learn mindset in a fast-moving digital landscape.
- Ability to clearly communicate complex topics to stakeholders at all levels—both remotely and in person; strong presentation and PowerPoint skills required.
- Highly reliable, committed, and results-driven.
- Able to manage multiple priorities under pressure.
- Thrives in an international, cross-functional environment.
- Fluent in English (written and spoken). REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS: - Minimum 6 years of professional experience in an eCommerce or digitally related field
- University degree in the field of Business, eCommerce or equivalent
- Experience working with external stakeholders, ideally within the fashion lifestyle or sportswear industry
- Experience working with leading digital data platforms (such as GA4, power BI)
is preferred AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. **AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.** **- CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU -** **BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.**
- JOB TITLE: - Digital Sales Manager
- BRAND: - LOCATION: - Milan
- TEAM: - Sales
- STATE: - COUNTRY/REGION: - IT
- CONTRACT TYPE: - Tempo pieno
- NUMBER: - 540677
- DATE: - Feb 6, 2026