What you'll do

Develop, steer and execute country category activation plans landing holistic approach with Euro/ Global campaigns across all communication channels (comms, media, PR, social, digital, events, etc ) in collaboration with horizontal and vertical BU teams.

Develop and steer adidas' partners (FIGC, AS Roma, Como, Players, etc) dedicated activation plans landing advanced comprehensive plans in alignment with Global BU across all communication channels (comms, media, publishing, PR, Digital, e com, events, etc) in collaboration with horizontal and vertical BU teams and Sports Marketing

Ensure all consumer touch points (comms, channel marketing, sport marketing culture marketing) are in alignment and connected, ensuring a seamless consumer journey (digital and physical).

Implement and execute the proper media mix to achieve and maximize the strategic objectives (upper + mid funnel focus)

Define in close collaboration with the media agency the partners that best suit the campaign/product that will be advertised;

Assure that Football brand image is consistent and coherence across all the channels and guarantee synergies and alignment, following Brand guidelines and brand positioning and standards.

Look always for localization opportunities to empower brand visibility, partnerships and appeal in all the touchpoint (digital and physical), in owned and earned properties.

Implement media integrated communication plans and consumer activations and specific project, in line with objectives and brand positioning.

Drive and execute the Publishing strategy (PR, Partner and Digital Publishing) and deliver compelling storytelling for Football category across key media and adidas' partners both on traditional and new platforms,

ensuring brand stories are amplified with consistency, scale and impact.

Manage and measure the Communities.

Coordinate and keep up to date the bases and the adidas touchpoint, work constantly on consumer engagement.

Brief and manage the communication events agencies/ media / partners for effective brand initiatives which sustain the category plans, guarantee brand consistency and executional excellence.

Bring contribution into the creation of seasonal cross-category brand comms plan of respective project/area of responsibility.

Implement KPI setting for all plans and initiatives, be responsible for qualitative, quantitative analysis and reports to monitor effectiveness of the implemented projects and ensure brand excellence, all plans and initiatives must be on-budget/on-time.

Monitor activities to evaluate return of the investments.

Budget management.

Skills you'll need

Experience in brand marketing and/or sales (sporting goods industry preferred)

Advanced user of MS Office suite of products

Consumer events management and execution (from niche to bigger scale)

Consumer and customer-minded brand builder and implementation driven personality.

Experience with digital production process and technical nature of developing digital marketing initiatives.

Experience managing communications touchpoint and evolving media landscape knowledge and it KPI

Understanding of key Digital success metrics along the consumer journey on- and off-site

Ability to manage or collaborate with internal and external multidisciplinary groups.

Strong Sport Industry knowledge (lifestyle is a plus)

Passion for sport, football, lifestyle, technology, e-gaming, trends in consumer behavior and evolution of communication landscape

Extensive knowledge of social media platforms and understanding of editorial planning, particularly across PR and social landscape.

4 - 7 years of marketing / communication working experience

Fluent English (written and spoken)

Fluent in local language (if applicable) preferred.

What we offer

Salary starting from 45k

Annual Premio (10%)

Employee discounts online and instore

Employee Assistance Plan (EAP)

Welfare and Corporate benefits program

Learning and Development Opportunities

Exposure to international brand

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and oth

Brand Communication Manager Football

AGENTI IMMOBILIARI PRIMA ESPERIENZA

Consulenti immobiliari - TECNOCASA - Palermo

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