SDA Product Planning Manager
Pubblicato il 22-10-2026 - Haier Europe in Brugherio
Job Posting Title
SDA Product Planning Manager
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The challenge
An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.
What you will do
- Product Planning and New product introduction (NPI)
- Define and maintain the mid-to-long term category strategy, identify growth opportunities, portfolio gaps and innovation priorities
- Coordinate product launches acting as a bridge between HQD and markets, in cooperation with PL project teams, Brand, Go-to-market and HQE design team
- Analyse consumer trends, habits and unmet needs to identify winning value propositions and products specifications that outperform competitors
- Define launch plans at category level
- Bring to life the selected products defining their specification and colors, material, finish, graphics and labels, working in close cooperation with factory and design teams
- Attend key project milestones in person – 23 times per year
- Validate consumer-impacting decisions via direct end user research
- Drive the product lifecycle management process in the HQE systems
- Own category profitability, supporting pricing, margin optimization and business case validation throughout the product lifecycle
- Category management
- Cooperate closely with HQD teams to support on quality, supply and cost activities
- Analyze competitive scenario to understand product gaps through direct competitor sample assessment, online benchmark, price radar and sell-out analysis
- Build and maintain a coherent category portfolio architecture covering price positioning and feature segmentation
- Drive the phase in and phase out strategy
- Maintain up-to-date all product-related information available to markets
- Support local markets by removing product-related business roadblocks
- Market deployment and events
- Present NPIs status to markets with quarterly updates (online or F2F)
- Support the preparation of key events and trade shows
- Overseas business travel to HQD, suppliers and fairs may be required 2-3 times per year.
What you need to succeed
Education: Degree/Master, preferred area Marketing / Economics / Engineering / Design
Must have:
- Critical and strategic thinking well balanced with well-organized and structured approach, being fast and responsive in daily tasks
- Collaborative and proactive approach with different stakeholders
- Natural talent and passion for design and small appliances industry
- Acts with Passion for Consumers aiming to satisfy their needs
Soft skills: Fast, reliable, autonomous, well-organized with great skills in communication
Languages: English and Italian, Chinese welcome
Employment Type: Fixed-term Contract; Full-Time
Level & National Collective Bargaining Agreement (CCNL): Metalmeccanici Privati
Minimum Gross Annual Salary: € 30.000
Benefits
- Free Canteen
- Lavoro da remoto
The Company may offer a different compensation package than the one indicated above, based on objective criteria identified during the selection process (such as experience, skills or changes in the scope and responsibilities of the role). Any such variation is in no way based on previous salary levels or on personal or discriminatory factors.
All decisions are made in compliance with the principle of equal pay, the applicable National Collective Bargaining Agreement (CCNL) and EU Directive 2023/970, as well as the relevant national implementing legislation. xysqume
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Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
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