Store Manager
Pubblicato il 22-10-2026 - Onitsuka Tiger in Milano
THE HISTORY AND VISION OF ONITSUKA TIGER Onitsuka Tiger was founded in 1949 as a trailblazing sports footwear brand. After decades of innovation and reinvention, the brand transformed in 2002 into a fashion-led label rooted in heritage, craftsmanship, and contemporary design. Today, Onitsuka Tiger is evolving into a premium fashion house, where luxury is expressed through artisanal quality, cultural storytelling, and an elevated client experience. Be part of a brand that celebrates creativity, craftsmanship, and modern elegance. ROLE OVERVIEW As the Store Manager of our prestigious Corso Como flagship store in Milan, your mission is to bring the spirit of Omotenashi, the Japanese philosophy of wholehearted hospitality, to life through every client interaction. We are looking for an inspiring leader with exceptional customer service skills who can elevate the client experience, drive commercial success, and lead a team of 10 Sales Advisors to new levels of performance. You will create an environment where every guest feels welcomed, valued, and immersed in the unique world of Onitsuka Tiger. You will be responsible for all aspects of store operations, people development, and business performance, ensuring that the Corso Como store consistently delivers an exceptional and memorable customer journey. Working closely with EMEA functions and Japan HQ, you will play a key role in strengthening the brand's premium positioning while achieving ambitious commercial objectives. This role requires a passionate retail leader with strong emotional intelligence, commercial awareness, and a proven ability to inspire and develop people. Your leadership will empower the team to build lasting client relationships, exceed performance targets, and continuously raise the standard of excellence within the store. In addition to your store responsibilities, you may also be involved in supporting exclusive marketing events and brand activations, acting as a Brand Ambassador and delivering memorable, immersive client experiences that strengthen customer loyalty and brand awareness. DUTIES AND RESPONSIBILITIES 1. CLIENT EXPERIENCE & SALES EXCELLENCE
• Lead the delivery of an exceptional Omotenashi-inspired client experience, ensuring every customer receives personalized, attentive, and memorable service.
• Create a customer-centric culture where hospitality and relationship building are at the heart of every interaction.
• Drive clienteling initiatives to develop long-term customer relationships and increase loyalty.
• Promote a deep understanding of evolving customer preferences, helping the team anticipate needs and elevate the value of products and services.
• Foster a culture where innovation is encouraged, empowering the team to explore new approaches to service, brand storytelling, store events, and clienteling.
• Act as a role model on the shop floor, demonstrating luxury service standards and coaching the team through observation and feedback.
• Lead the store in adapting to shifts in fashion, culture, and client behaviour,
positioning the store at the forefront of market relevance. 2. COMMERCIAL LEADERSHIP & BUSINESS PERFORMANCE
• Deliver sales targets and commercial objectives through effective leadership, planning, and execution.
• Analyse commercial reports and KPIs (conversion, UPT, ATV, employee productivity) to drive profitability and operational excellence.
• Identify opportunities to improve sales performance through coaching, customer engagement, and operational improvements.
• Lead initiatives around stock management, shrinkage reduction, inventory optimisation, and operational efficiency.
• Reflect on business results regularly, evaluate gaps, and convert insights into actionable plans with accountability and precision.
• Support the implementation of new retail initiatives, sales campaigns, and operational enhancements.
• Provide commercial feedback and market insights to HQ and regional stakeholders. 3. TEAM LEADERSHIP & PEOPLE DEVELOPMENT
• Lead, inspire, and develop a team of 10 Sales Advisors, fostering a culture of excellence, accountability, and collaboration.
• Recruit, onboard, coach, and develop high-potential talent aligned with the brand's values and premium positioning.
• Conduct regular performance reviews, coaching conversations, and development planning.
• Build succession plans and identify future talent within the team.
• Lead disciplinary conversations with respect, empathy, and clarity.
• Actively shape a workplace where diversity, inclusion, respect, and shared success are core to daily behaviour.
• Collaborate with HR to manage employee relations matters, resolve conflicts, and maintain high levels of employee engagement and wellbeing. 4. OPERATIONAL EXCELLENCE & STORE MANAGEMENT
• Oversee all store operations, ensuring compliance, efficiency, and premium execution across all functions.
• Ensure company policies, procedures, and security standards are consistently implemented.
• Manage inventory processes, stock accuracy, stock transfers, cycle counts, and shrinkage controls.
• Ensure a safe, organized, and visually appealing store environment at all times.
• Work closely with cross-functional partners including HR, Logistics, Commercial, Finance, and Visual Merchandising teams.
• Identify operational inefficiencies and implement solutions that improve productivity and service quality. 5. VISUAL MERCHANDISING & BRAND STANDARDS
• Ensure visual merchandising guidelines are implemented to the highest standard.
• Maintain store presentation that reflects the premium image and heritage of Onitsuka Tiger.
• Monitor product placement,
replenishment, and seasonal transitions.
• Partner with VM teams to ensure a compelling and inspiring customer environment. 6. TRAINING & SELLING STANDARDS
• Train and empower the team to deliver Onitsuka Tiger's global selling standards and clienteling practices.
• Conduct regular sales coaching sessions and role-playing activities to strengthen service and selling skills.
• Ensure the team maintains an excellent understanding of products, collections, and brand storytelling.
• Monitor mystery shopping results, customer feedback, and service performance indicators.
• Drive continuous learning and professional development within the team. 7. TALENT ACQUISITION, RETENTION & STAFFING
• Recruit and retain talent that demonstrates passion for fashion, luxury retail, and exceptional customer service.
• Manage rotas and staffing schedules in line with business needs and budget requirements.
• Create a positive working environment that encourages engagement, development, and retention.
• Build a high-performing team capable of supporting the continued growth of the brand. REQUIRED SKILLS AND QUALIFICATIONS
• Extensive leadership experience as a Store Manager, Assistant Store Manager, or Senior Retail Manager within premium or luxury retail.
• Proven track record of delivering strong commercial results through team leadership and customer experience.
• Outstanding customer service and clienteling skills.
• Strong understanding of retail operations and commercial KPIs.
• Demonstrated ability to coach, develop, and inspire teams.
• Experience managing teams of 8-15 employees in a fast-paced retail environment.
• Excellent communication and interpersonal skills.
• Strong organizational and problem-solving abilities.
• Passion for fashion, luxury retail, and customer experience.
• Fluent English; Italian and additional languages are an advantage. ONITSUKA TIGER OFFERS YOU A premium working environment focused on your growth and wellbeing:
• Career development and leadership pathways.
• Tailored on-the-job learning and coaching.
• Access to Calm, Runkeeper Go™, and OpenUp wellbeing platforms.
• 50% employee discount on Onitsuka Tiger and ASICS products.
• The opportunity to work in one of the brand's most iconic European flagship locations.
• A dynamic international environment where Japanese heritage meets contemporary fashion and luxury retail. JOIN US Join our prestigious Corso Como flagship store in Milan and play a key role in shaping the future of Onitsuka Tiger in Europe. We are looking for a customer-centric leader who embodies our Omotenashi philosophy and can inspire a team of 10 Sales Advisors to deliver exceptional service, create meaningful client connections, and elevate every aspect of the customer journey. Become a Store Manager at Onitsuka Tiger and help shape a retail experience where tradition meets innovation, hospitality creates loyalty, and every client interaction leaves a lasting impression.