Product Marketing Manager
Pubblicato il 22-10-2026 - STMicroelectronics Italia in Cremona
OUR STORY At STMicroelectronics, we believe in the power of technology to drive innovation and make a positive impact on people, businesses, and society. As a global semiconductor company, our advanced technologies and chips form the hidden foundation of the world we live in today. When you join ST, you will be part of a global business with more than 115 nationalities, present in 40 countries, and comprising over 50,000 diverse and dedicated creators and makers of technology around the world. Developing technologies takes more than talent: it takes amazing people who understand collaboration and respect. People with passion and the desire to disrupt the status quo, drive innovation, and unlock their own potential. Embark on a journey with us, where you can innovate for a future that we want to make smarter and greener, in a responsible and sustainable way. Our technology starts with you. Experienced and strategic Product Marketing with 3-4+ years in product marketing, or business development, ideally within the Power semiconductor sector. This leadership role acts in the Industrial Global field for SiC MOSFET Discrete & Modules as Commercial interface with Regional Marketing and Sales to support and maintain Customer Engagement & Relationship for both OEM&DIS.; Promotes and manages the implementation of the product strategy by customer & segment. Provides service to assigned customers & sales organizations. Guarantees Customer prioritization, support for contract negotiations. KPI’s: Price Roadmap & Guidance Incl Prisma Mngmt, STDM% analysis, Budget contribution and consolidation, Top Line, Market Share & Profitability Maximization Design-wins at End Customers both for direct customers and distribution is key in defining go-to-market strategies, crafting differentiated proposals, driving demand generation,
and shaping product and solutions that resonate within Sourcing & Purchasing stakeholders. The ideal candidate combines technical acumen with strong marketing and business instincts. Must have proven track record of influencing product direction, market adoption, and revenue growth at scale.
Key Responsibilities
* Define and lead the Product Marketing Team
* Define and lead the global product marketing strategy for Industrial products
* Act as a strategic advisor to technical marketing, on market trends, competitive landscape, and customer insights for industrial and define the attack plan and strategy by region
* Identify and drive growth opportunities through product positioning, new application segments, and ecosystem partnerships.
* Business Development Funnel analysis vs 3/5YP developed (Funnel on 3Y/5Y mostly new Tech.)
* Contribute with high-impact to business related content, including:
* Customer Engagement
* Product Strategy alignment with Technical Marketing
* Product portfolio harmonization
* Product Portfolio gap identification and development
* Interfaces with division departments regarding product performance, availability, quality and ideas for new products in cooperation with Technical Marketing
* Interacts with customers regarding product quality and engages Product Eng & Q&A.;
* Ensure consistency and clarity of messaging on Frcst Analysis (in intimacy with DP)
* Build and maintain launch playbooks, including positioning, key messaging, and field enablement plans. Sales & Field Enablement
* Delivers trainings to Regional Marketing, Sales, and distribution partners.
* Supports the creation of Marketing sales tools: fighting guides and Cross refrences
* Supports Top customers engagements and key design-in opportunities Required Qualifications
* Bachelor’s or Master’s degree in Electrical Engineering, or related field.
* 3-4+ years of experience in in product marketing, or business development, ideally within the Power semiconductor sector.
* Understanding of system-level design
* Strong ability to communicate commercially product concepts, selling points and product values to multiple audiences (engineering, sourcing & purchasing).
* Solid capability in creating and developing teamworking
* Proven success in contributing Top Line, Market Share & Profitability maximization.
* Excellent verbal communication, writing, presentation, and storytelling skills. The expected salary range for this position is € 60.000 – €70.000 gross annual salary (RAL), plus variable pay relevant for the role. In accordance with the EU Pay Transparency Directive and applicable Italian legislation, this compensation range has been determined based on objective, gender-neutral criteria, including job responsibilities, required skills, relevant experience, qualifications, and market benchmarks. Placement within the range will depend on the candidate’s profile and demonstrated competencies. The final offer will be made in compliance with the applicable National Collective Bargaining Agreement (CCNL), where relevant, and our internal compensation policies. We are committed to equal pay for equal work and equal opportuni