22 ott - Piemonte
Welyk
Way of working: hybrid, office in Turin (city centre), around 8 days per month on site, managed flexibly. More flexible arrangements can be agreed for the right profiles (not full remote)
Key tech skills: Google Tag Manager (client and server side), Google Analytics 4, Adjust, Firebase, CMPs and CDPs, SQL, BigQuery
Experience: at least 6 years in MarTech, digital analytics or tracking roles, of which at least 2 at senior level
Gross annual salary: €50,000 - €60,000 + annual premio + welfare
About the company
Welyk is recruiting on behalf of Digital Pills, a consulting company focused exclusively on data, based in Turin with around 30 people. The company covers the entire data value chain: data strategy, data engineering, analytics engineering, BI and data science, and over the last two years it has significantly strengthened its AI practice. It works with large international clients (including HelloFresh, Airalo and Last Minute) and Italian enterprise brands, and is pursuing an international expansion. It also dedicates a significant part of its activity to the non-profit sector, including pro bono projects for organisations such as AIRC and Save the Children.
Digital Pills recently received an investment from RIF-T, a vehicle controlled by Equiter and funded by Fondazione Compagnia di San Paolo, to support its scale-up phase and its evolution towards a model based on proprietary accelerators and products. Within the company, the Martech team covers the entire marketing data chain: data collection on web and app, server-side tracking, consent management, data activation and modelling for marketing optimization,
and it is one of the areas where recurring patterns across projects become reusable solutions.
What you’ll do
- Be the technical reference of the Martech team and coordinate its community of practice, supporting and growing the two specialists already on the team
- Lead the most complex analytics implementation projects for web and app environments, from design to production, with tools such as Google Tag Manager client and server side, Google Analytics 4, Adjust, Amplitude, Piwik
- Stay hands-on: work directly on implementations, especially during peak periods
- Follow 2-3 client projects in parallel, managing relationships with stakeholders, including senior ones: understand the problems, propose solutions and explain them effectively
- Carry out audits of clients’ entire Martech infrastructures and propose architectures to improve them
- Manage the project side: estimating activities, planning, allocating team members
- Support client managers in pre-sales, translating business requirements into technical architectures and realistic estimates
- Together with the CTO, turn recurring patterns across projects into reusable frameworks and accelerators
Requirements
- At least 6 years of experience in MarTech,
digital analytics or advanced analytics roles, of which at least 2 at senior level (technical ownership of projects, mentoring junior profiles)
- Solid web and app tracking experience: Google Tag Manager, Google Analytics 4 and app analytics tools such as Adjust or Firebase. This is the core of the role: if you know these tools well, the others are quick to learn
- Experience with server-side tracking, particularly for marketing optimization
- Knowledge of CMPs (Iubenda, OneTrust or similar) and CDPs (Twilio Segment, Bloomreach, Hightouch or similar)
- Advanced SQL and familiarity with data warehouses (BigQuery, Snowflake or similar), data modelling on GA4 and Adjust raw data
- Hands-on experience with at least one cloud provider (GCP, Azure or AWS)
- Ability to validate data correctness, detect inconsistencies and reason about metric definitions and data reliability
- Fluent Italian (projects are largely with Italian stakeholders) and C1 English
Nice to have
- Experience with other analytics tools (Mixpanel, Amplitude, Posthog, Matomo, Adobe) and data activation platforms (Klaviyo, Braze, Salesmanago, Treasure Data)
- Knowledge of Python and JavaScript for analysis and automation, Git and maintainable code
- Background in consulting, agencies or product companies with a structured MarTech practice
- Experience with international stakeholders
You’re the right person if
You know the tracking world from the inside: you can design a data collection setup for web and app, you understand why a number doesn’t add up, and you can explain it to non-technica
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