Email Marketing Growth Manager

23 ott - Italia
Ruby Labs

h3bAbout Us /b /h3 pRuby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: /p h3bAbout The Role /b /h3 pWe are looking for an Email Lifecycle Marketing Growth Manager to maximize the business impact of email as a growth channel for GetQR. /p pYou will develop audience segmentation, build personalized lifecycle journeys, and lead structured experimentation to improve conversion, activation, and retention. Working closely with the Email, Growth, Product, and Analytics teams, you will turn customer insights and behavioral data into measurable business results. /p pThis role is ideal for someone who combines strong analytical skills, customer understanding, and hands-on experience in lifecycle marketing and experimentation. /p h3bKey Responsibilities /b /h3 ul liOwn the email and lifecycle marketing growth roadmap. /li liResearch customer needs, motivations, and behavior to identify meaningful audience segments. /li liDevelop and refine segmentation based on use cases, product behavior, lifecycle stage, and purchase intent. /li liBuild personalized onboarding, activation, conversion, retention, and re-engagement journeys for different audiences. /li liAdapt messaging, content, offers, and calls to action to each segment’s needs. /li liDefine journey triggers, timing, branching logic, and exit conditions. /li liWork with Product and Analytics to identify the data and events needed for segmentation and automation. /li liPrioritize lifecycle opportunities and experiments based on expected business impact. /li liWrite clear hypotheses and run A/B tests across messaging, content, offers, timing, and journey structure. /li liAnalyze email performance and user behavior to identify growth opportunities and friction points. /li liPartner with the Email Team to implement flows,



experiments, and campaign improvements. /li liMeasure experiment impact on conversion, activation, revenue, and retention. /li liMaintain a clear experiment backlog, document learnings, and define next steps. /li liShare concise daily experiment updates in the Growth Slack channel. /li liConduct ongoing customer, market, and competitor research to generate new hypotheses. /li liMonitor deliverability and audience engagement to support sustainable email growth. /li /ul h3bQualifications /b /h3 ul liAt least 3 years of experience in email or lifecycle marketing. /li liAt least 2 years of experience in growth experimentation and A/B testing. /li liStrong hands‑on experience building audience segments and automated lifecycle journeys. /li liAbility to translate customer research and behavioral data into relevant messaging and effective flows. /li liExperience developing and prioritizing experiments that improve conversion, activation, and retention. /li liStrong copywriting instincts across subject lines, calls to action, and lifecycle content. /li liStrong analytical skills and the ability to connect email performance to business outcomes. /li liExperience with Customer.io, Mixpanel, or similar marketing automation and analytics platforms. /li liUnderstanding of event‑based automation, personalization, and email deliverability. /li liAbility to work cross‑functionally with Email, Growth, Product, and Analytics teams. /li liStrong organization, prioritization, and clear communication. /li liFluent English. /li /ul h3bLocation /b /h3 pRuby Labs operates within the CET (Central European Time) zone.



Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. /p h3bBenefits /b /h3 ul liRemote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. /li liUnlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. /li liPaid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. /li liCompany-provided MacBook: Experience seamless productivity with top‑note Apple MacBooks provided to all employees who need them. /li liFlexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Vantaggi from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: /li /ul pBe part of our fast‑growing team and seize this excellent opportunity for personal and professional growth! /p h3bInterview Process /b /h3 ul liRecruiter Screening (40 minutes) /li liTechnical Interview (90 minutes) /li liFinal Interview (60 minutes) /li /ul h3bLife at Ruby Labs /b /h3 pAt Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. /p pThis is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. /p pHere, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. /p #J-18808-Ljbffr

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