E-Commerce Creative Strategist Ads - Italy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8kpgsl

h3Creative Strategist Ads – Italy /h3 h3About the Company /h3 pWe are a fast-growing international consumer goods brand focused on developing innovative and sustainable cleaning products. Our ambition is to make sustainable cleaning more accessible to consumers through convenient, effective and environmentally conscious alternatives to traditional household products. We operate across several European markets, combining a direct-to-consumer (DTC) business model with a data-driven and highly performance-oriented approach. Our growth is driven by creative production, paid acquisition, e-commerce and a culture of continuous experimentation. We are a young, international and bremote-first /b team, where everyone has a high level of autonomy and ownership. We are now looking to accelerate our growth in bItaly /b, a strategic market for our business. /p h3The Role /h3 pWe are looking for a bhighly creative, performance-driven and consumer-oriented person /b to become the creative engine behind our growth in the Italian market. bCreativity is at the heart of this role. /b We are looking for someone who can deeply understand the Italian consumer, identify compelling communication angles and turn insights into badvertising concepts, hooks and creatives that capture attention and drive sales /b. Your main responsibility will be to develop, test and continuously improve advertising creatives, identifying new ways to communicate our value proposition and stand out in the market. You will combine creative thinking with performance analysis, using data to understand what works, generate new ideas and improve the effectiveness of our campaigns. /p pWe are not simply looking for someone who can manage an e-commerce business or analyze marketing data. bWe are looking for a creative thinker who knows how to turn ideas into advertising that sells. /b Experience in areas such as e-commerce, CRO, CRM or broader Growth is a plus, but byour creative mindset, ability to generate strong advertising concepts and understanding of performance-driven creative strategy are what matter most /b. /p h3Your Responsibilities /h3 h3Creative Strategy Performance Ads /h3 ul liDevelop creative concepts and advertising angles tailored to the bItalian market and consumer /b. /li liIdentify new ways to communicate the company's value proposition, product benefits and competitive advantages. /li liGenerate compelling bhooks, messages, storytelling concepts and creative formats /b that capture attention and drive conversions. /li liResearch Italian consumer behaviour, cultural insights, social media trends, competitors and successful advertising approaches to inspire new creatives. /li liDevelop creative hypotheses and translate them into actionable concepts for paid advertising. /li liCreate clear and effective bcreative briefs /b for internal teams, content creators, UGC creators and external partners. /li liExplore different creative approaches, including UGC, testimonials, product demonstrations, problem-solution concepts, educational content and other performance-driven formats. /li liCollaborate with the Creative and Paid Media teams to produce,



launch and test new advertising creatives. /li liAnalyze creative performance to understand which hooks, angles, messages and formats work best, using these insights to generate new ideas and improve existing concepts. /li liContinuously iterate on successful creatives, finding new variations and opportunities to scale their performance. /li liBuild a brepeatable and scalable creative testing system /b that consistently generates fresh ideas and advertising assets for the Italian market. /li liEnsure that advertising feels authentic and relevant to Italian consumers, rather than simply translating campaigns from other countries. /li /ul h3Creative Performance Growth /h3 ul liMonitor creative and campaign performance to understand which concepts generate the strongest results. /li liUse relevant KPIs such as bCTR, CPA, CAC, ROAS and CVR /b to evaluate creative effectiveness and inform new hypotheses. /li liIdentify the relationship between creative messaging, audience response and conversion performance. /li liWork closely with the Paid Media team to understand campaign results and turn performance insights into new creative opportunities. /li liPrioritize creative initiatives based on their potential impact on acquisition and business growth. /li liTest, learn, iterate and continuously improve the creative strategy based on results. /li /ul h3E-commerce, CRO CRM /h3 ul liIdentify opportunities to improve the customer journey and conversion rate across the Italian e-commerce experience. /li liContribute ideas to optimize product pages, landing pages, promotions, bundles and value propositions. /li liUnderstand how creative messaging connects with the website experience and influences conversion. /li liContribute to CRO initiatives and A/B testing by identifying opportunities to improve the customer journey. /li liSupport the alignment of advertising creatives with CRM campaigns and customer communications. /li liExperience with bShopify, Klaviyo, CRO, UX or retention marketing /b is a plus. /li /ul h3Italian Market Insights /h3 ul liDevelop a strong understanding of the bItalian consumer /b, including their needs, motivations, objections, purchasing habits and perceptions of sustainable household products. /li liIdentify local insights, cultural nuances and consumer pain points that can inspire effective advertising concepts. /li liResearch Italian competitors, DTC brands, social media trends and relevant creative approaches. /li liIdentify opportunities to differentiate the brand and strengthen its positioning in the Italian market. /li liBring new ideas and creative perspectives to the wider team, helping adapt the company's communication to local consumer expectations.



/li /ul h3About You /h3 ul libNative Italian speaker /b with professional English proficiency. /li liA strong creative mindset and the ability to generate original, compelling and commercially relevant ideas. /li liA genuine interest in advertising, consumer psychology, storytelling and understanding what makes people pay attention and buy. /li liAbility to turn consumer insights into bcreative angles, hooks, concepts and advertising messages /b. /li liUnderstanding of social media content and digital advertising formats, particularly Meta Ads. /li liAbility to think beyond standard advertising approaches and propose fresh ways to communicate a product's value. /li liUnderstanding of performance-driven creative principles, including testing different concepts, analyzing results and iterating based on learnings. /li liAbility to combine creativity with analytical thinking and use data to improve creative decisions. /li liA proactive, hands-on and autonomous approach to work. /li liEntrepreneurial mindset and ability to thrive in a fast-paced, international environment. /li libExperience in Creative Strategy, content creation, digital advertising, performance marketing or a related creative role is desirable. /b We are open to different professional backgrounds as long as you can demonstrate strong creative thinking and potential. /li /ul pExperience with Shopify, e-commerce management, CRO, CRM or Klaviyo is a plus. /p h3What Will Make You Stand Out /h3 ul liA genuine bobsession with creative ideas that sell /b. /li liA strong portfolio of advertising concepts, social media campaigns, UGC ads or other performance-driven creative work. /li liExperience developing creative testing frameworks or iterating on ads based on performance data. /li liThe ability to move quickly from binsight → idea → concept → creative → test → learning → iteration /b. /li liA strong understanding of consumer psychology, hooks, storytelling and effective product communication.Experience working with DTC brands, e-commerce businesses, startups or high-growth companies. /li liThe ability to identify creative opportunities that competitors are overlooking. /li liA deep understanding of the Italian consumer, culture and market dynamics. /li liExperience creating advertising that feels native to the Italian market, rather than simply translating campaigns from another country. /li liExperience with Shopify, CRO, CRM or broader Growth initiatives is an additional advantage. /li /ul h3What We Offer /h3 ul libFull remote work /b with a flexible working environment and the autonomy to organize your work. /li libA central creative role: /b your ideas will directly influence how the brand communicates with and acquires customers in Italy. /li libHigh ownership and impact /b, with the opportunity to shape the creative strategy of a growing international brand. /li liA key role in a high-growth company with an ambitious international expansion plan. /li liA young, international and collaborative team working across different markets. /li liA fast-paced and entrepreneuria... /li /ul #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8kpgsl